the Future of Advertising Reading List

A supplement to Dvorak Op-Ed on advertising in the Philadelphia Enquirer

It may have been Lord Leverhulme, the British soap pioneer, Frank Woolworth, America's first discount-retailer, or John Wanamaker, the father of the department store; all are said to have complained that they knew half of their advertising budget was wasted, but didn't know which half. -- from: Special Economist Magazine report on the future of advertising

A whitepaper on the future of advertising done by the University of Texas in Austin.

(and the future of advertising education)

Somewhat utopian Inc. Magazine article on the future of advertising

2001 Business Week lament on the failure of advertising to power the dot com revolution

Dvorak PC Mag Column on the Future of Advertising

Kinetic Theory of Advertising


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