Comments on: Escalator to Hell http://www.dvorak.org/blog/2004/09/09/escaltor-to-hell/ General interest observations and true web-log. Fri, 19 Mar 2010 19:52:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ed Campbell http://www.dvorak.org/blog/2004/09/09/escaltor-to-hell/comment-page-1/#comment-1112 Ed Campbell Fri, 10 Sep 2004 16:23:57 +0000 http://www.dvorak.org/blog/?p=389#comment-1112 Was there a dog named Cerberus waiting at the bottom? Was there a dog named Cerberus waiting at the bottom?

]]> By: Deech http://www.dvorak.org/blog/2004/09/09/escaltor-to-hell/comment-page-1/#comment-1107 Deech Fri, 10 Sep 2004 03:00:03 +0000 http://www.dvorak.org/blog/?p=389#comment-1107 Speaking of reeling in (like the down escalator): with all of the T.V. timeshifting going on, the folks on Madison Avenue will soon realize (if they haven't already....and signs are beginning to suggest they have) that there are a lot more advertising opportunities on sports programs, because they are the least likely to be recorded for later playback. That means more time dedicated to advertising and less time dedicated to the program! Think I am making this up? Is anyone watching the Pats-Colts game tonight? And folks that are watching the game alone are the most likely to timeshift programs. Think about it. Invite the guys over to watch the game, but suggest you start it an hour late so the game can be buffered in order to skip the commercials early during playback? No, thank you. The folks with money to invest on advertisements know this information. Not only do they know to advertise more during live broadcasted sporting events, like the NFL, but they know that those who are watching live (i.e. not timeshifted and likely to skip the commercials) are a group of 30s and 40s male football fans that are watching the game with others of their "target market." So expect not only more commercials during sports, but more beer and women wearing bikinis(not that there's anything wrong with that!). Speaking of reeling in (like the down escalator): with all of the T.V. timeshifting going on, the folks on Madison Avenue will soon realize (if they haven’t already….and signs are beginning to suggest they have) that there are a lot more advertising opportunities on sports programs, because they are the least likely to be recorded for later playback. That means more time dedicated to advertising and less time dedicated to the program!

Think I am making this up? Is anyone watching the Pats-Colts game tonight?

And folks that are watching the game alone are the most likely to timeshift programs. Think about it. Invite the guys over to watch the game, but suggest you start it an hour late so the game can be buffered in order to skip the commercials early during playback? No, thank you. The folks with money to invest on advertisements know this information.

Not only do they know to advertise more during live broadcasted sporting events, like the NFL, but they know that those who are watching live (i.e. not timeshifted and likely to skip the commercials) are a group of 30s and 40s male football fans that are watching the game with others of their “target market.” So expect not only more commercials during sports, but more beer and women wearing bikinis(not that there’s anything wrong with that!).

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