Vaspers the Grate: bloatosphere: bloated with anti-blogs — I’ve been communicating with Steven Streight because I want to mirror a few of his essays on blogging. I was hoping to do it later than soon so I could get organized, but then he came up with this post. Now I have to immediately link to it. It’s yet another excellent analysis of the scene without the usual “blogging will save the world” and “everyone should be a blogger” and “blogging is the new journalism” crap. Just excellent observations. A good read.
And I think bloatoshpere may be his coinage. Admirable.
“pseudo-blogs” (also known as “proxy-blogs”) = blogs created by ad agencies or marketing professionals, who charge a sucker, I mean, client to design, ghost-write, maintain, and promote it.
It is “pseudo” because the voice posting is not the authentic, candid, personal voice of the alleged blog author, but rather a hired hand. Thus it is definitely *not* a real blog and never can be, unless the client fires the ghost blogger and starts posting his own thoughts in his own words.
It’s acceptable practice to help a client to compose posts, to edit them, or to write some sample posts just to show the client how to do it. But to ghost a blog, this is not authentic or credible, IMHO. Others may disagree, but I see no good reasons for ghost-blogging. If a CEO can’t blog, he should find someone in the firm who can, who knows the industry, products, and customers well.