Apple shifts to Intel: what is all the fuss about?

Published on June 6th, 2005

Apple shifts to Intel: what is all the fuss about? | The Register — Here is an excellent analysis of the Apple Mac-Intel platform shift. I’ve noticed that the many PPC advocates seem to be in denial right up until the Jobs announcement. One fellow (a Mac online columnsit) even says that the announcment MUST be about Intel second sourcing the PowerPC chip! That one had me rolling in the aisle.

First, understand the key fact: a Mac built out of an Intel CPU and Intel system logic will be no more a PC than a Mac is today. Two things make a Mac: the operating system and the hardware design. It is not, for the vast majority of users, what kind of processor it contains.

Most of the components that go into that hardware are already coming straight out of the wider Wintel world, and have been since Apple began ditching proprietary specifications like NuBus and ADB, and expensive standards like SCSI, in favour of USB, Firewire, UItra ATA, Serial ATA, PCI and AGP.

Mac hardware today differs from PCs solely in the CPU, system logic and the motherboard they sit on. You can argue that PowerPC is a ‘better’ chip than x86 equivalents, but it’s difficult to demonstrate a clear, real-world advantage between the two platforms. Some benchmarks show the Mac’s superiority, others don’t. The G5-class PowerPC 970 certainly hasn’t retained the low-power benefit of the old G4 and looks no closer to notebook-suitability now than it did when it was launched.

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# 1 Ima Fish said, on June 6th, 2005 at 8:30 am

One day I hope medical science discovers a cure for the “fan boy” gene. That awful tendency some people have to irrationally adopt a desire for a tool with the dogmatism generally reserved for religion and human love.

I think the worst by far are Apple-heads. You can write the most eloquent and truthful piece on the Mac, pointing out its great attributes and fantastic features, but if you point out even one completely true negative about it, you’re considered flamebait or trolling.

The next on my list are Xbox-ers. Which is very strange because there are NO dogmatic Windows users. At least, none that I’ve seen. Most users of Windows are pragmatic, they like some features of Windows but they recognize the various problems. But Xbox-ers have an irrational devotion to their consoles which transcends any truth pointed out to them. I’ve never witnessed this behavior with PlayStation users. In fact all gamers I know tend to play for the GAME not for the console. Maybe its because Halo is Xbox only that Xbox-ers are transferring the love of that game to the console itself.

The next are obviously Linux-heads. And even though they are a minority, as most Linux users try to be helpful, they are extremely zealous in their distain towards anyone who cannot recompile their kernel in blindfolded, with their hands tied behind their backs, and without a keyboard. I’ve compared the mentality to hazing. “I’ve had to suffer the pain of learning this shit, so should you.” Luckily most distro’s of Linux are so easy to install and use that we don’t have to ask for help as nearly as much.

# 2 Mike Voice said, on June 6th, 2005 at 9:36 am

I’ve been using various Macs, for home use, since 1984 – and for me it has never been about which processor it was using, but how the BS was in the background, so I could concentrate on using the computer, without having to remember arcane crap. [Especially in the pre-Windoze world - when you had the choice of command-line DOS on a PC, or the Mac's GUI]

My favorite comment on one of the Mac-based forums was:
“Apple is a hardware company, not a software company”.

LOL.. Good One!

# 3 Ima Fish said, on June 6th, 2005 at 10:38 am

Well, now that it’s official I’ve noticed that the Apple-heads are PISSED. Check out some of the comments from Apple users here:

http://apple.slashdot.org/article.pl?sid=05/06/06/1752234&tid=118&tid=179&tid=3

It’s like the world is ending. Or at least their world. Why is this change a problem for Apple users?! The change-over will not take place for several years, thus they’ll be able to fully use their new systems for their natural lives.

It’ll make the Mac platform more viable, which will only strengthen their paradigm.

And it should also make systems cheaper. Although, it’s debatable whether Apple would want to go cheap.

It’ll make PowerBooks MUCH more powerful! How is that bad?

It’ll make Macs easier and cheaper to upgrade, I’m assuming that Mac users will be able to buy any AGP/PCI-E/PCI card they want and simply install it, rather than buying more expensive Mac specific cards.

The only genuine complaint I’ve found is that Macs will become louder, and that’s so petty as to border on ridiculous.

Why are so many Mac-heads so devoted to the stagnate PPC platform? I thought the beauty of the Mac was in the sublime OS and stylish packaging.

# 4 Matt Livingstone said, on June 6th, 2005 at 11:24 am

The biggest news that never was. At least in my books.

Seriously, who really cares about Apple switching to INTEL chips.

According to Apple’s Vice President current INTEL users wil NOT be able to install MAC OS X in 2006. At least that’s Apple story today. If this is indeed true I think it could be the biggest blunder in the company’s history.

In my mind this is the BIGGEST mistake APPLE could possibly make looking forward to the next few years.

PC prices are crashing and no one but DELL seems to be able to make any serious money at it and Apple has never been able to convince people to switch at an order that would make this a smart thing to do.

What Apple doesn’t understand is that its not the hardware cost that stops people from switching it’s the SOFTWARE DUMBIE! And not just the OS but all the software that I’ve accumulated over the years and recently becasue of the switch to XP just spent a bloody fortune upgrading to the last XP version. Sure PowerPC users will be able to run the “super” emulator but that will only get current MAC users to switch to the new INTEL based MACs. It highly doubt Windows users will switch all that much.

Why?

Because of the SOFTWARE DUMBIE!

Steve Jobs just doesn’t get it! Apple could steal half of Microsoft’s market virtually over night if Job could get his head out of his ass long enough to realize no one wants an Apple PC anymore.

The just want the SOFTWARE – DUMBIE!

# 5 Ima Fish said, on June 6th, 2005 at 12:30 pm

Mike Voice: When the vast majority of your profits come from the sale of hardware, you are in fact a hardware company. Sure, Apple makes great software, but it’s only sold via Apple’s hardware.

# 6 mike praxis said, on June 6th, 2005 at 12:37 pm

Privacy, continue to get over it.>>
from Digit Mag.:

“Additionally, AMT also features what Intel calls “IDE redirection” which will allow administrators to remotely enable, disable or format or configure individual drives and reload operating systems and software from remote locations, again independent of operating systems. Both AMT and IDE control are enabled by a new network interface controller.

Conversely, Intel is heavily promoting what it calls “active management technology” (AMT) in the new chips as a major plus for system administrators and enterprise IT. Understood to be a sub-operating system residing in the chip’s firmware, AMT will allow administrators to both monitor or control individual machines independent of an operating system.”

http://www.digitmag.co.uk/news/index.cfm?email&NewsID=4915

# 7 MikeR said, on June 6th, 2005 at 12:54 pm

Note to all Apple fans currently gnashing their teeth and rending their clothes: A computer is a tool. Nothing more, nothing less.

# 8 Art Powell said, on June 6th, 2005 at 12:56 pm

Maybe Apple will finally be able to start giving MS some real competition. I agree with Matt Livingstone, it’s about the software. This is why Linux is killing MS on the server side, because it can use the same hardware as MS Server, but do it cheaper and quicker. When you can start buying Dell computers preloaded with the Mac OS Microsoft might finally start getting some much needed competition at the desktop level.

Dvorak — What do you think this means for the future of MS Office Developement for the Mac.

# 9 Mike Overbo said, on June 6th, 2005 at 1:21 pm

Apple doesn’t want to have to support every piece of hardware out there in the x86 world. It would be a support nightmare. Before viruses and malware took center stage, Microsoft claimed buggy hardware and 3rd party drivers were the cause of 90+% of the crashes in Windows. This is the advantage to vertical markets — control of the entire widget and minimizing unknowns. Apple is a “vertical market” company, if I’m using the language right. It’s not about the hardware or the software, it’s about the integration of the two + services.

I don’t think anything will become louder — apple will continue to use quiet fans and hard drives. From what I’ve read, they’re likely to use Pentium M and not Pentium 4, so that’s a bit moot anyway.

Apple is usually a generation or so behind on internal hardware in low- to mid-range systems, I hope this brings them up to speed with the latest-and-greatest Wintel specs.

Congratulations on predicting this one, Dvorak. I have to give you (and your pal Enderle) credit for it. Mad props –

# 10 springbank said, on June 6th, 2005 at 1:32 pm

I agree, this is a non issue. Having used both for almost 20 years the only thing I care about is how well the machine handles the task I want it to do. I could care less what’s under the hood as long as it works (well, as long as it works and it works reasonably quickly).

But if the Mac heads are right and this is the end of the world, at least I’ll now have a use for all those Oreos I stocked up on before the world ending Y2K crash.

# 11 Ed Campbell said, on June 6th, 2005 at 1:45 pm

Ima — pleased to see similar thoughts about the positives of this. I can think of a few more; but, that’s probably unnecessary. I have to disagree with you about the noise, though, dude. There are a couple of generations of folks — numbering in the millions — who have tinnitus.

The single biggest physical delight I’ve experienced since I switched to a Mac, this year, is that my bloody office is quiet enough, now. When I turn on my XP desktop — which is about once every 2 weeks, nowadays — within 10 minutes, the old tinnitus pops right back out at me. Jobs dedication to building a quiet box, I’m certain — I hope — will carry over to the Intel machines.

Apple’s design crew has proven to be bona fide problem solvers in recent years. Frankly, I’m looking forward to another couple iterations of whatever they come up with.

And, of course, OS X Rules. It kind of makes me chuckle to look at this from the obverse. If there was a sea change in hardware that pushed people into trying several OS’s, who thinks that an objective trial would suggest that people switch to Windows?

# 12 Thomas said, on June 6th, 2005 at 1:52 pm

The first thing to go outright or have a workaround will be that proprietary bios. Just as people hacked their XBox to use it as a Linux server, so will it happen with Apple’s artisy paper weights.

To their advantage, more hardware will be available as it will be easier for companies to port their drivers and consolidate their code. It will be amusing to watch Apple deal with the open nature of Intel hardware and a vastly large field.

Apple and it’s zealots can’t seem to get what everyone in the universe knows: Apple is a *software* company not a hardware company. Of every box produced, 95%+ of the software comes out of Apple whereas 95% of the hardware is made by someone else.

This move should have come 10 years ago. Had Apple made a version of their OS that ran on the x86 architecture then, there’d be alot more competition in the OS market.

# 13 Milo said, on June 6th, 2005 at 3:01 pm

I find it quite interesting how the plain fact that Apple was broke and then bailed out by MS who still own if not the majority of Apple’s stock than at least are the largest shareholder has been forgotten by nearly everybody.
Between Apple and SCO (Yes I’m sure there’s something up between SCO and MS as the wise Mr. Dvorak has said.) Mr. Gates is clearly the puppetmaster! Competition from Apple is allowed within strictly controlled limits so Gates can hopefully deflect more accusations of monopolization. Meanwhile SCO is scaring purchasers around the world into making buying decisions based on legal opinions above and beyond all else. This is why the only competition that will have any meaning must come from open source.
And please don’t waste everyones time by posting something about the hands off agreement between MS and Apple. Who enforces(d) that agreement? Also please don’t post anything naive about how MS doesn’t own 50% of Apple so they can’t control it either. You don’t need to own 50% of a public company to control it. Especially not if you’re MS who can exercise control through proxies and through it’s control of most of the software used in Macs.
And finally why are Macheads such Jihadis? Because deep down in the repressed parts of their brain they know all this.

# 14 Bryan said, on June 6th, 2005 at 6:11 pm

Milo says:
I find it quite interesting how the plain fact that Apple was broke and then bailed out by MS who still own if not the majority of Apple’s stock than at least are the largest shareholder has been forgotten by nearly everybody.

I think the reason everyone has forgotten this “plain fact” is because it is not true. They do not own the majority of stock. They are not the largest shareholder.

You don’t need to own 50% of a public company to control it.

There was a short period of time where MS owned 150MM in non voting shares. They have sold even that. They now own 0%

Apple is not controlled by MS.

# 15 Matt Livingstone said, on June 6th, 2005 at 7:33 pm

I’ll say it again to Apple, their zealots and anyone else who thinks this is just another load of Jobs pooh!

Apple is a software company. Without iTunes the iPOD would be just another sexy Apple product so get over it! For Pete’s sake (sorry Pete) its just a MP3 player its not some universal cultural tool!

Steven Jobs is a chicken shit, snob who loves to rub Microsoft’s and Windows users noses in their own shit and doesn’t care to hand them a tissue. In fact I’d venture to say Mr. Jobs is afraid to compete, head to head with Microsoft. Too much work I figure.

I can hardly wait to here what excuses Steves going to cook up when the numbers he announces in 2008 are just a reflection of the same numbers Apple has been presenting stockholders for the last seven years. Daaaaah!

Look Steve… all those clearly skewed numbers aside you haven’t made ANY SIGNIFICANT INROADS TO CONVERTING WINDOWS USERS!!! MS still makes about a BILLION – THATS A BILLION Steve not those Austin Powers millions Apples been flogging lately… Sure Apple sells BILLIONS in product but Microsoft MAKES BILLIONS WITH SOFTWARE!!! Not bad eh Steveo!

Where are all the mass defections that Tiger was to bring… all your numbers today talked about switching current Apple user not new ones, and certainly NOT Windows users… what a load of bullshit.

All Apple has done is given itself another three to five years IF THAT of trying to sell its proprietary chic PCs to the SAME zealots who act more and more like those rediculous blue space toys in Toy Story (ha there I said now shadup)

Make all the fun you want Steve about Microsoft and Windows, and trust me I am NOT a Microsoft fan in the very least, but MS only sucked $149 out of me in the last five years compared to $745 for the average Apple user according to your math. So who are the stupid users now!

Please Steve… put down the silly presentation clicker and compete head to head with Microsoft and Windows and all the other big boys or just shut the hell up and go home! Please.

# 16 Jason said, on June 6th, 2005 at 7:40 pm

MS sold their stock in Apple a long time ago ….

# 17 Ed Campbell said, on June 6th, 2005 at 8:35 pm

Mile, you’re years out of date. The Apple stock purchase had more to do with covering M$oft during the anti-trust investigations/trial than anything else. And was bought back, many moons ago.

Of course, don’t post anything naive disagreeing with me — or the SEC.

# 18 Mike Voice said, on June 6th, 2005 at 10:00 pm

Ima Fish,

I was laughing at the idea that software was less important than hardware, when the only reason the hardware sells is because of the great software that runs on it.

Who would pay a premium for a Mac without the OS, and the ability to run the iApps, Final Cut, etc?

Who would pay a premium for an iPod without iTunes and the iTMS to support it? [which is why all "iPod Killers" are doomed to fail, because they only address one-third of that equation]

Apple is an OS company working on being an Internet company, and as Jobs mentioned himself – during today’s WWDC Keynote – “the soul of the Mac is the OS”

Apple is like Nike – with regard to manufacturing – they do the [amazing] design work in-house, and contract-out the manufacturing [which is why people getting built-to-order Macs mention tracking their orders from Shanghai].

An InfoWorld article covering the MacWorld Expo in Jan 2000

quotes Jobs:

At the end of his talk, Jobs once again referred to Apple as an Internet company rather than a hardware manufacturer.

“We believe Apple will be one of the ten most profitable Internet companies in the next ten years,” said Jobs.

I doubt Steve has changed his mind about that, what with .Mac, iTunes/iPod/iTMS and Quicktime [cross-platform], etc

PowerPC looks to be falling behind, so they drop it like a bad habit – but announced plan of having all future software run on both processor types is very smart, If PowerPC exceeds expectations – or Intel stumbles – Apple can go with whoever wins, switching at will, because it will be transparent to the user.

The specifics of the hardware don’t matter – as long as it adequately-supports the software – because the software is driving the [very profitable] sales of the hardware.

# 19 Per said, on June 6th, 2005 at 11:39 pm

It would be interesting to know if they are converting to 32bit or 64bits prossesors.

# 20 passerby said, on June 6th, 2005 at 11:46 pm

#12 “Apple is a *software* company not a hardware company”

Years of Apple trumpeting the super-computer power of the G4 – G5, and how its light-years ahead to the Wintel platform, they do market their hardware as superior.

I wonder tho, whats the file size difference of a universal binary compared to that of x86 or PPC binary, should be negligable (hopefully) right?

# 21 Ed Campbell said, on June 7th, 2005 at 4:16 am

If I, as a consumer, had followed Matt Livingstone’s advice for the past fifty years, I’d still be driving a Chevy and own junk stock in GM. Their dominance and “leadership” in the marketplace was equivalent to M$oft when I bought my first car.

They never learned better. Certainly, a large number of Americans never learned better. That still doesn’t mean I should make decisions as a consumer based on the lowest common denominators of value.

If we followed that premise throughout our lives, we’d all be living in mobile homes and dining at MacDonalds and WalMart.

# 22 Matt Livingstone said, on June 7th, 2005 at 5:24 am

Apple Supports Their Developers!

Again I call BULLSHIT. Funny Steve Jobs kept mentioning how much Apple cares about their developers yet look at what Apple has done with Widgets… as Jobs calls them.

These widget were a significant part of his developer presentation and you could tell he saw them as a great example of how Apple can get great added value to their OS from an existing community.

I wonder what the folks from http://www.konfabulator.com/ think of Apple’s developer support. They started the main stream widget business.

Yeah sure Apple will support you until like M$ we take the best ideas from their developer base and fold them into their OSes as “new” features.

Yup… now that’s what I call developer support!

What an ASSHOLE! Steals from the Open Source community, steals from his developers and market innovators like the PODCASTING community (ipodder) – sucks innovation out of the market at every turn… sound familiar. At least with Windows the feature stolen or otherwise will eventually end up in the mainstream.

# 23 JimK said, on June 7th, 2005 at 9:32 am

I sent this to Leo after hearing the last TWiT podcast:

A factor you guys neglected to mention when discussing the Mac switch to Intel is laptops. Notice there’s no G5 laptop? It’s a heat/energy issue. IBM cannot or will not engineer a chip that can attain G5 power while still remaining cool enough for laptop work. Plus, in all theprototypes I heard about, battery life is abysmal. An hour or less in some cases.

Apple HAS to stay competitive in the laptop market. It’s half of their computer business. x86 chips are specing out faster and faster, and dual-core laptops are the next wave. If they stuck with IBM supplying PPC chips, Apple would be stuck selling the same old G4 laptops or be forced to engineer bigger cases with monster cooling and huge batteries, and that ain’t the Apple style!

I think all of you guys neglected to consider just how massively important the laptop factor is.

Anyway…don’t mean to sound like a big “you suck” kind of jerk…I worship the TWiTcasts! Just wanted to throw that idea out at you to let you know what us lowlifes who have to pay for hardware (Damn that Dvorak!) are thinking.

Wouldn’t t-shirts that say “Damn that Dvorak!” sell like crazy?

# 24 JimK said, on June 7th, 2005 at 9:33 am

“I wonder what the folks from http://www.konfabulator.com/ think of Apple’s developer support. They started the main stream widget business.”

No, Stardock did. They were doing it years before Konfabulator.

# 25 site admin said, on June 7th, 2005 at 10:05 am

This article discusses the laptop issue and I agree..it’s a big part of the reason for the switch.

I like the t-shirt idea!!

# 26 Mike Voice said, on June 7th, 2005 at 10:45 am

Damn, Ima

You struck a nerve with me.

“Sure, Apple makes great software, but it’s only sold via Apple’s hardware.”

I see it just the opposite:

“Sure, Apple makes great hardware, but it’s only sold via Apple’s software.”

I’m sure a lot of Pro-users would like to be able to run Final Cut Studio, Logic Pro, and Shake on cheaper [faster?] Intel/AMD-based boxes – but Apple can charge a premium for the Dual-G5′s or PowerBook G4′s they need to run those programs.

The way I see it, people are paying a premium on the hardware to have access to the software. If Apple’s software sucked, nobody would be buying their hardware!

Anyway ,

I’m typing this on a 20″ iMac, with a prominently-positioned Apple logo. I don’t care who made the LCD-screen, the hard-drive, the DVD-burner, the video card, or the memory. Why should I care who made the CPU?

# 27 Mike Voice said, on June 7th, 2005 at 10:58 am

“I wonder tho, whats the file size difference of a universal binary compared to that of x86 or PPC binary, should be negligable (hopefully) right?”

I was wondering about that, too.

The 68k-to-PPC transition used “Fat” binaries that contained code for both CPUs, but the RISC-code for the PPC took up more space than the CISC-code for the 68K. [sorry for the geek-speak]

There were utilities which would recover disk-space by deleting the un-used code. Important in those days of smaller hard-drives, especially for those with 68k-based Macs.

Steve’s keynote mentioned developers being able to put “both versions” of a program on one CD. Makes it sound like they will be seperate, while the name “universal binary” makes it sound like they will be co-joined, similar to the “fat” binaries.

It will be interesting to see, especially with so many apps and updates being downloaded over the internet. We should be able to download the version we need, without wasting bandwidth for useless bits.

# 28 Smith said, on June 7th, 2005 at 1:20 pm

“If I, as a consumer, had followed Matt Livingstone’s advice for the past fifty years, I’d still be driving a Chevy and own junk stock in GM. Their dominance and ‘leadership’ in the marketplace was equivalent to M$oft when I bought my first car.”

Ed, the problem with your analogy is that someone a little younger could easily replace your auto and GM reference with computers and Apple.

Steve Jobs and Apple had everything working for them 20+ years ago: best hardware, best software, and the greatest market share. I’m waiting for someone to explain to me how throwing away market dominance in return for higher profit margins actually benefited Apple.

Please pardon my own analogy: Microsoft has knocked the crap out of Apple through 14 rounds. We are now supposed to believe that a bruised and bloody Apple will deliver a 15th-round, knockout blow to an untouched Microsoft? Because they switched to Intel?

Did Gates retire? Have aliens transplanted the brain from a marketing genius into Job’s skull? Do adults believe in the Tooth Fairy?

In the early 80′s, Apple owned the PC market, but couldn’t hold on to it. I’m now supposed to believe this “brilliant” marketing team can somehow fight back from a 3% market share?

# 29 Thomas said, on June 7th, 2005 at 5:48 pm

> #12 “Apple is a *software* company not a hardware company”
>
> Years of Apple trumpeting the super-computer power of the
> G4 – G5, and how its light-years ahead to the Wintel
> platform, they do market their hardware as superior.

The chips in those G4s and G5s were made by IBM not Apple. The motherboards were made by someone else. The graphics cards and chips were made by someone else. The only hardware that Apple *might* have manufactured is the shiny box in which it runs.

Apple is a SOFTWARE company. Saying they are an “Internet company” is another way of saying they are a software company IMO. Yes, in addition to software, they sell integrated solutions with the software they write. No question that they heavily test the hardware that other people make that they then brand with their logo. But the only thing that Apple actually designs is the software and the external shiny boxes. That would include form factors like the iPod. I would bet that the circuitry inside the iPod was designed and manufactured by someone else.

> I’m sure a lot of Pro-users would like to be able to run
> Final Cut Studio, Logic Pro, and Shake on cheaper [faster?]
> Intel/AMD-based boxes – but Apple can charge a premium for
> the Dual-G5’s or PowerBook G4’s they need to run those
> programs.
>
> The way I see it, people are paying a premium on the
> hardware to have access to the software. If Apple’s
> software sucked, nobody would be buying their hardware!

I completely disagree. Would you prefer a super fast box with BSD Unix or a moderately fast machine with OS X? Would you rather have an artisy-fartsy machine that awes the art critics but runs Microsoft BOB or have an ordinary box that runs XP?

Hardware has simply been one of the ways that Apple has been able to charge ridiculous premiums. Not because the hardware was particularly special, but because it had their spiffy logo on it. Everyone, except Apple zealots has been wondering why it took Apple this long to come to the realization. That they can somewhat painlessly port their primary company product to another platform is a prime illustration of the fact that they are a software company.

In 1984, if you take the Macintosh machine and put a crappy OS on it, no one buys it.

# 30 Bo Andersen said, on June 8th, 2005 at 4:56 am

It will interesting to see if Apple’s new AppTel’s are completely PC compatible (which requires much more than a Intel CPU) or is only compatible in name (anyone remembers DEC Rainbow?).

There will not be many converts from Windows (or Linux for that matter) to OS/X as it has too little marked share, bad Apple enterprise support and is not open source. And contrary to Dvoraks comments, it is much slower at multitasking (see anandtech) and multi coring, which is going to be the future of Intel X86 chips.

The really interesting part, is how many people will be buying Apple hardware and installing WIndows. And will Apple be a OEM Windows customer, preinstalling Windows on selected AppTels.

If the new Intel Macs are 100% PC compatible, Apple will be very interesting as a premium PC company. An Apple Power Mac, iMac or MiniMac with Windows XP will be a dream machine, well worth a premium. Certainly a lot of people misses a well designed PC, and don’t want a garish gaming PC as Alienware and other “premium” PC’s(Dell XPS as an example) and have not bought Apple until now because of OS/X.

If that is Apples intention then: Wellcome to the real world, and sign me up for a dual processor, quad core, PowerApptel – but with Windows XP or Longhorn.

# 31 Matt Livingstone said, on June 8th, 2005 at 4:59 am

In the early 80’s, Apple owned the PC market, but couldn’t hold on to it. I’m now supposed to believe this “brilliant” marketing team can somehow fight back from a 3% market share?

It’s not that Apple couldn’t hold it… they were and still are TOO focused on locking customers in to their OS with their hardware. This is ultimately why M$ will fail with FogHorn if they continue to try and lock in customers, to the server or with their document archives.

iPods aside this same strategy will absolutely fail for Apple when they switch to INTEL. And they will become their own victim of their own PR… years of the PowerPC is a supercomputer inside… meh! Consumers will say hey wait a minute… everything but the BIOS and OS are the same so why does this Apple thing cost 40% more… yup that’ll bring ‘m in – in droves SteveO!

Even with the “roaring” success of iTunes and the iPod only 4% of US households with Internet access used a legal music store. AND users tended to be over 30 years old and in a higher income bracket.

Younger people are still more likely to use P2P services, with older people more likely to be deterred by the possibility of legal action by the record industry. – According to the NPD Group’s Music and Movies Division. – Maybe because most “younger” people can only afford a $80 MP3 player. hmmmm

What’s important to remember is Apple for ALL is PR and all of Steven Jobs jaw flapping only has a pitiful 3% share of the market. Supercomputer sized BS maybe. PC killer… not a chance!

Jobs is just too afraid of competing with the big boys head to head. He loves to rub Windows users noses in their own shit but seems to be just too damn afraid to let the real free market decide of Apple is really the best damn 3% market share OS ever! LOL!

He “could” do the same thing with iTunes… let other MP3 players work completely with iTunes (value-add the service for iPod users) and let the free market decide. Crippling other players simply drives people who might want to purchase and will eventually purchase music legally (if iTunes worked properly with the “regular” MP3 players), back to other less legal sources. You see more kinds will use iTunes to rip and share their CDs and other music… NOT to buy music… cause we all know every 15 year old has a credit card for online purchases… riiiiiiiiiiiiiiiiightt? meh!

Apple’s crippling of iTunes to drive their iPOD sales is no less legal then the music companies controlling the distribution and prices of CDs. They’ve just agreed to split the booty of their monopolies… Apple gets the iPOD cash and the RIAA gets the music cash.

And the consumer still does not have free choice… and P2P sharing continues virtually unabeited and continues to innovate beyond locking consumers in!

# 32 Walter Kerschbaum said, on June 8th, 2005 at 5:34 am

The BeOS example: In all the comments on Apple’s moving to Intel processors, not one from the big professional commenters has pointed out the example of BeOS’ move to an Intel-based version of its operating system.

BeOS was the brain-child of Jean Louis Gassé formerly of Apple who went out on his own and produced an excellent new operating system in the mid 90′s. Fast, stable it had everyting going for it except users. It ran first on an Apple compatible machine; new users. Then Be made a version for Intel machines, and the number of users took off. Being able to use less expensive hardware was the key.
Steve Jobs who certainly followed the BeOS experience with interest now looks to be following in its footsteps; only this time the number of users will go from a few hundred thousand in BeOS case to multiple tens of millions who will sign on to an Intel-powered Mac OS X system and breathe a collective sigh of relief at having left the wonderful world of Windows behind. Most former BeOS users made the switch to Mac OS X a long time ago.

Bravo! Jobs

# 33 Mike Voice said, on June 8th, 2005 at 9:18 am

I completely disagree. Would you prefer a super fast box with BSD Unix or a moderately fast machine with OS X?

Are we talking personal-use, where asthetics are of prime importance – or professional-use where time is money?

Since I use my Mac at Home, “moderately fast” is acceptable to me.

If I was trying to make a deadline, I believe the fastest performance would be of interest to me.

Not because the hardware was particularly special, but because it had their spiffy logo on it.

Yeah.

I remember reading about Shake customers, when Apple bought the program and made all future-releases Mac-only.

I’m sure the PC-version users were all happy to be required to either find another program to use, or buy Macs.

I’m sure that people who already have PCs are thrilled that they have to buy a Mac if they want to run Final Cut Studio or Logic Pro.

My question is: How many people would be buying Macs [for the spiffy logo] if Final Cut sucked? If iLife sucked? If Logic Pro sucked?

I’d add “if MacOS X sucked?” – but a lot of OS-9 users think it does!

The interesting point will be if the Intel-CPU Macs can boot Windows. I’m curious to see how many people jump at the chance to run XP on a Mac – just for it’s perceived [rightly or wrongly] hardware quality.

# 34 Thomas said, on June 9th, 2005 at 8:13 am

> Are we talking personal-use, where asthetics are of prime
> importance – or professional-use where time is money?

Perhaps I should have posed this differently. Would you rather have a user-hostile OS on a really fast box or a user-friendly OS on a moderately fast box? Especially in the professional world, user-friendly interfaces improve productivity and reduce costs.

If the original Mac OS had been shipped in standard PC-style box, it still creates a revolution. If Windows 1.0 had shipped in a Mac Classic style box it still languishes until Windows 3.0.

> My question is: How many people would be buying Macs [for
> the spiffy logo] if Final Cut sucked? If iLife sucked? If
> Logic Pro sucked?

Firstly, when the Mac was released the only software you could get was MacWrite (which wasn’t bad for its day) and a few other mostly useless programs. It still sold thousands of copies. Secondly, we are still talking about software. Apple is a software company. Their hardware is secondary to the core of what makes them Apple. AFAIK, they do not design any of the circuitry for any of their hardware. They simply layout the form factor and have someone else “make it so.” Apple’s marketing schmos conned people into thinking they were a hardware company because of the past high margins Apple got on integrated solutions. However, to be a hardware company, you need be designing more than the shiny box.

Without the software Apple does not exist. With only standard hardware but their OS, Apple still exists but isn’t quite a profitable.

Regarding the running of XP on a Mac/Intel box, from what I understand, Apple is going to play the same sorts of games with the BIOS that Microsoft did with Xbox in terms of limiting what people can do with the equipment. Yes, that also means that there will be people out there that hack up a Mac and most likely put Linux and perhaps XP on it. There are a lot of people out there that have a lot of time on their hands. ;->

# 35 Mike Voice said, on June 9th, 2005 at 11:56 am

“Secondly, we are still talking about software. Apple is a software company.”

How can I have an argument with you, if you keep agreeing with me!

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