After being bombarded by commercials on the way to work and watching promotions pop up on the Internet, the Japanese consumer could soon be hit by advertisements where they least expect it: on their hands.

Researchers are working on “information rain”, taking advertisements to the realm of mock meteorology.

A projector on a tall tripod shows images of raindrops hitting the ground and making ripples, in hopes that people will enter the “rainy” area and hold out their palms.

A camera tracks the entrants’ movements and sends the data to connected computers. Then the projector shoots out a round-shaped advertisement – which can post words such as “SALE” – right onto their hands.

I’d rather use my hands to throttle whoever thought this up.



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