Here’s another website to examine as a group. Comments welcome. What chance do you think this has?
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Google already does this – and I think that it gets better results – I would like if they used google maps instead of mapquest.
It was good for finding local pizza shops and phone numbers. The maps aren’t great. If it’s local, I know how to get there, plus they deliver.
OK, once I got past the point thaat you had to search for BOTH What and Where, I put in my location – a small rural area in Michigan. I searched for restaurants and 48441 (Harbor Beach, Mi _NOT my actual location, but close enough to know well) and it came up with only one hit for the town – giving me the local bar and ignoring the 4 restaurants present. Go to http://www.yellowpages.com and put in 48441 Harbor Beach, Mi – what is local.com giving us we don’t already have?
Gonna party like it’s 1997? Geesh, haven’t people learned a darn lesson from the irrational exuberance era? Pay-per-click search network redux. Basically the main thrust is — Infamous data-broker Acxiom as the main base with ePilot.com locally-targeted paid search adverts thrown in. They are low-leveling it, (the Interchange stock-photo pre-fab faux website and all) and it’s just listings, not very good at that; too much ePilot rot, news stories, fluff and spammish listings mixed in. I’d give it a shrug pass, but Interchange reminds me so much of the hundreds of PR-happy companies of yesteryear (they paid $700,000 for the domain) and their flagship third-tierish ePilot is web spammy infamous, and with time, after they kick up the marketing, local.com will be infamous too. Just a bad bad photocopy of Overture and AdSense, just when that model will start to fail. Google has it coming too, bottom will fall out. And Acxiom hasn’t fared well in the data quality dept either. http://www.privacyactivism.org/Item/220
Bottom line: Acxicom data parsed by location with targeted paid results mixed in. Ho hum. Pay big for the domain, hope eyeballs hit, market like no tomorrow, have an overagressive sales staff, glide along, small choice biz for a few years until it is no longer viable. OIr if they play the 1997 games, lights out within 6 months.
I searched for “Whore” and it gave me “Who’s Restaurant & Lounge”.
So I went there and all they had was greasy prime rib
what is local.com giving us we don’t already have? Paid advertising as search results. 😉