
The interesting part of this story isn’t that Disney is selling their own MP3 player.
After watching the iPod rock the adult market for entertainment devices, Walt Disney wants a piece of the action. The company announced an MP3 player on Thursday designed for children 6 to 12 years old at half the cost of the cheapest iPod.
It’s this (I’ve hi-lighted the section):
Hoping it hasn’t already lost the pre-teens to the immensely popular iPod Shuffle, Disney is marketing its Mix Sticks music players as an iPod with additional benefits. Young adults can download music as iPod users do, and they can copy songs from their CD library.
Isn’t this a break with the rest of the movie studios and recording companies by allowing copying material between different players? Haven’t they been screaming about not wanting this capability, wanting to control what people play where, all the way to requiring payment for each copy on each device? This may be a story to watch.
Here are some pictures of the player.






















