The leader of a campaign to cheer up German citizens has been forced to apologise after dismissing weblogs as “the toilet walls of the internet”.

Jean-Remy von Matt, the head of the leading German advertising agency Jung von Matt, fired off a furious internal email to colleagues after his “Du bist Deutschland” campaign was criticised by the media and in cyberspace by bloggers.

“What on earth gives every computer owner the right to exude his opinion, unasked for? … and most bloggers really just exude,” he wrote.

The blogging community responded furiously when Mr von Matt’s comments were leaked on the internet, calling him a “low-level moron” and accusing him of blaming his audience for the failure of his campaign.

Tee-Hee.



  1. The sheer irony of a campaign dedicated to cheering up the German people which only led to more bitterness cannot have gone unnoticed.

    All the advertisement money in the world won’t change people’s moods if they feel their efforts have gone for naught.

  2. Pat says:

    Flaming at its best.

  3. Tod says:

    Oh John… you shouldn’t have…
    snicker, snicker, but I liked the effect, too

  4. Carmi says:

    Looks like someone needs lessons in fundamental concepts of democracy and free speech.

  5. pb says:

    Carmi – if you equate pandering to a bunch of self-obsessed blowhards on the internet with “democracy”, I feel sorry for you.

  6. PayneX says:

    Finally, someone said it.


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