genex’s In-N-Out Burger Secret Menu This information began floating around recently and I’ve been going to this chain since it first opened one in Las Vegas a decade or more ago. They have recently been expanding and have a very simple menu. Now this. I’m convinced that this is a viral marketing campaign as a way to expand the menu without actually expanding it. Most chains have a “secret menu” of some sort, but nothing with all these elaborate code names. It’s genius.

This is probably of little interest to anyone not living in California or Nevada. Unless you are a marketing junkie, that is.

In response to your question, we have several commonly requested burger styles, such as Animal style which do not appear on our menu. A you may know, our Animal style burgers come with lettuce, tomato, extra spread, pickles, grilled onions, and mustard fried into the patty. We also offer Protein style burgers, for which we wrap the burger in large leaves of lettuce instead of placing it on a bun.

In addition, we have commonly requested burgers that are not on our menu.

related link
Another run-down of secret meals
Official Secret Menu Page
In-n-Out — Main Site (plays cute burger song on first load)

via twelvetwo