This is a problem that will continue to get worse as manufacturers cram more and more “functionality” in their devices without thinking carefully about how those devices are intended to be used.
More and more, Americans are being caught in a dilemma: They love electronic gadgets with lots of bells and whistles. But they’re also frustrated when they get their new toys home and find out they aren’t easy to install or operate. Half the products returned to stores are in good working order, but customers can’t figure out how they work, says a recent study conducted at the Technical University of Eindhoven in the Netherlands. On average, American consumers will try for just 20 minutes to get a new gadget to work before giving up, the study adds.
The estimated value of returned products in the US is $100 billion per year, according to referenceforbusiness.com – a website aimed at small businesses.
What do you think? Should it take special geek skills to operate an electronic device?
It does’t seem to be accurate. Most gadgets today are so user friendly. In fact the number of buttons has reduced where just 4 or 5 buttons help u do almost everything. Look at the ipod for instance.
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how many of those 20 minutes does the average American spend reading the manual?
I Dont think this true
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