Calling a child ‘naughty’ can traumatise them, say experts

Parents should not call their youngsters ‘naughty’ because it damages their self-confidence, a childcare expert controversially claimed.

Annette Mountford, chief executive of the parenting organisation, Family Links, said that children’s self-esteem is run down by such branding, even if they are behaving badly.

Parents must not shout at their youngsters and should only call their behaviour naughty, rather than saying they are naughty themselves.

They should also stop referring to the “naughty step” – a disciplining technique from TV’s Supernanny – in case their child thinks the word refers to them.

When asked whether she had ever shouted at a child, Mrs Mountford, who has two grown-up daughters, said: “Yes, of course I have, I’m human. But golly you feel awful afterwards.