Comments on: Sony busted for another “astroturf” marketing campaign http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/ General interest observations and true web-log. Sun, 12 Feb 2012 22:16:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: psp converter http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-532708 psp converter Sun, 18 Mar 2007 14:20:40 +0000 http://www.dvorak.org/blog/?p=8641#comment-532708 <a href="http://www.ipod-zune-psp.com" rel="nofollow">dvd to zune converter</a>, vob converter, dvd to psp converter, convert dvd to psp -- ipod zune psp video converter software released in http://www.ipod-zune-psp.com dvd to zune converter, vob converter, dvd to psp converter, convert dvd to psp — ipod zune psp video converter software released in http://www.ipod-zune-psp.com

]]> By: Mr. Fusion http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-403115 Mr. Fusion Fri, 15 Dec 2006 01:25:43 +0000 http://www.dvorak.org/blog/?p=8641#comment-403115 I assume this is similar to spam. If 1/10 of 1% who get the spam open it and read it it's a success. If 1/10 of those people buy something, it's a flaming success. With a web site like this, it might end up being closer to 1% that buy. If 10,000 visit the site, and 1% actually buy one, that is still 100 sets sold. And 100 fewer X Bricks. I assume this is similar to spam. If 1/10 of 1% who get the spam open it and read it it’s a success. If 1/10 of those people buy something, it’s a flaming success. With a web site like this, it might end up being closer to 1% that buy. If 10,000 visit the site, and 1% actually buy one, that is still 100 sets sold. And 100 fewer X Bricks.

]]> By: Kent Goldings http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402794 Kent Goldings Thu, 14 Dec 2006 20:36:30 +0000 http://www.dvorak.org/blog/?p=8641#comment-402794 Dude! If you can't trust a blog...? Dude! If you can’t trust a blog…?

]]> By: pedro http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402623 pedro Thu, 14 Dec 2006 18:06:17 +0000 http://www.dvorak.org/blog/?p=8641#comment-402623 #8 actually, the reason the videos are so bad is a result of a meeting in that marketing group that would have gone like this: - let's do a great video about the psp and put it on the blog, let's get company xxxx to do it! - are you crazy???? if we put a video with that much quality, they'll know it's a fake blog - yeah, I guess you're right. Let's make it look as amateur as possible. -they'll never find out that way. Poor morons #8 actually, the reason the videos are so bad is a result of a meeting in that marketing group that would have gone like this:

- let’s do a great video about the psp and put it on the blog, let’s get company xxxx to do it!

- are you crazy???? if we put a video with that much quality, they’ll know it’s a fake blog

- yeah, I guess you’re right. Let’s make it look as amateur as possible.

-they’ll never find out that way. Poor morons

]]> By: eggfou http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402614 eggfou Thu, 14 Dec 2006 17:58:07 +0000 http://www.dvorak.org/blog/?p=8641#comment-402614 This whole thing might not be so bad if the site and accompanying video weren't so AWFUL. The video is almost painful to watch. A much better example of good viral marketing is the "Will it Blend" videos. At least we KNOW they are an advertisement from the company, but they are also infinitely more interesting. Time for a PSP edition of "Will It Blend" This whole thing might not be so bad if the site and accompanying video weren’t so AWFUL. The video is almost painful to watch. A much better example of good viral marketing is the “Will it Blend” videos. At least we KNOW they are an advertisement from the company, but they are also infinitely more interesting. Time for a PSP edition of “Will It Blend”

]]> By: curmudgen http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402514 curmudgen Thu, 14 Dec 2006 16:18:24 +0000 http://www.dvorak.org/blog/?p=8641#comment-402514 Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP. Sony Computer Entertainment America Is Seppuku the next step ??? Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.

Sony Computer Entertainment America

Is Seppuku the next step ???

]]> By: Greymoon http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402493 Greymoon Thu, 14 Dec 2006 15:59:38 +0000 http://www.dvorak.org/blog/?p=8641#comment-402493 #5 No. #5
No.

]]> By: Drew http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402491 Drew Thu, 14 Dec 2006 15:57:56 +0000 http://www.dvorak.org/blog/?p=8641#comment-402491 This shows how lazy marketers are in some companies. They have a lot of fun making up this site, you can tell. Even if it hadn't been busted, would it have made any difference? This shows how lazy marketers are in some companies. They have a lot of fun making up this site, you can tell. Even if it hadn’t been busted, would it have made any difference?

]]> By: Grrr http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402479 Grrr Thu, 14 Dec 2006 15:43:18 +0000 http://www.dvorak.org/blog/?p=8641#comment-402479 They're reduced to reeling in the low-hanging fruit - consumers who can't be bothered to read the news about this conglomerate that's come to light over the past 18-24 months... They’re reduced to reeling in the low-hanging fruit – consumers who can’t be bothered to read the news about this conglomerate that’s come to light over the past 18-24 months…

]]> By: Named http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402475 Named Thu, 14 Dec 2006 15:41:22 +0000 http://www.dvorak.org/blog/?p=8641#comment-402475 Sometimes the best thing for a company is to fall hard and fast. Apple did, and they restructured and came out swinging. Sometimes the best thing for a company is to fall hard and fast. Apple did, and they restructured and came out swinging.

]]> By: Improbus http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402430 Improbus Thu, 14 Dec 2006 15:02:49 +0000 http://www.dvorak.org/blog/?p=8641#comment-402430 Sony has more than proved it is run by morons. Shall I count the flops and scandals? Sony has more than proved it is run by morons. Shall I count the flops and scandals?

]]> By: pedro http://www.dvorak.org/blog/2006/12/14/sony-busted-for-another-astroturf-marketing-campaign/comment-page-1/#comment-402409 pedro Thu, 14 Dec 2006 14:46:39 +0000 http://www.dvorak.org/blog/?p=8641#comment-402409 "Doesn’t Sony realize that their target market is too saavy for this kind of crap to work?" They obviously don't realize it. That's what happens when intelligence runs dry and is taken over by "street smart", behaving like any other street hustler. “Doesn’t Sony realize that their target market is too saavy for this kind of crap to work?”

They obviously don’t realize it. That’s what happens when intelligence runs dry and is taken over by “street smart”, behaving like any other street hustler.

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