Trans-Fat Heaven

Healthy Wholesome Whole Wheat Krispy Kreme Donut Debuts

What amuses me about these PR announcements, other than that they get press coverage in the first place, is how the press parrots the company’s slogans– like in this case, “with only 180 calories!” For the record, the original crispy creme donut has “only 200 calories.” Cripes!!

The 100 percent whole wheat doughnut – with only 180 calories – has a caramel flavoring and is covered with the doughnut-maker’s original glaze.

While the stock once traded above $50, it fell to about $4 during 2006.

I do love ‘em, though. And yes, I’ll probably try the new ones too.


Their success, of course, depends on HIM.

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Related Links:
(1) Krispy Kreme Donuts
(2) The WorldWide Krispy Kreme Donut Locator