One of the hot tickets currently on-line are in-text relevance advertising. All the big publishers are testing this idea using various implementations. I’m using Kontera. I’ll be testing the overall effectiveness, annoyance factor, click through and other elements. Most of all I wonder if these links are doing well for many site just because they are a curiosity. It’s hard to resist clicking opn them when you first see them. Ziff is using someone’s system on my online column, for example. The ad links in the case of this blog are double underlined and in green. I welcome any other suggestions. I also apologize in advance for any possible annoyance.