Wired Editor Vogelstein receives Email about himself from Microsoft, exposing the company’s drive for good PR – TechShout.com: I wonder what John’s file says…
The software giant is involved in a rather embarrassing email slip-up, which revealed the tactics used by Microsoft’s PR machine to generate favorable media coverage. Fred Vogelstein, a contributor for ‘Wired’ magazine received a file that Microsoft and its outside public relations agency, Waggener Edstrom keeps on him.
the 5500-word memo contained detailed notes on how Microsoft should manage a story that Vogelstein was writing on the software giant, including details on his interviewing style and possible biases.
“There I was writing a story about how Microsoft is on the cutting edge of using the Internet to become more transparent, and there in front of me are the briefing documents they are using to manage the story,” he added.
However, even with the document in hand, Vogelstein had mixed feelings about it. “It also was strange to see just how many resources are aligned against me when I write a story about Microsoft,” he wrote in a blog posting on Tuesday.