
A few days ago I suddenly realized Microsoft was dead. I was talking to a young startup founder about how Google was different from Yahoo. I said that Yahoo had been warped from the start by their fear of Microsoft. That was why they’d positioned themselves as a “media company” instead of a technology company. Then I looked at his face and realized he didn’t understand. It was as if I’d told him how much girls liked Barry Manilow in the mid 80s. Barry who?
Microsoft? He didn’t say anything, but I could tell he didn’t quite believe anyone would be frightened of them.
Microsoft cast a shadow over the software world for almost 20 years starting in the late 80s. I can remember when it was IBM before them. I mostly ignored this shadow. I never used Microsoft software, so it only affected me indirectly—for example, in the spam I got from botnets. And because I wasn’t paying attention, I didn’t notice when the shadow disappeared.
But it’s gone now. I can sense that. No one is even afraid of Microsoft anymore. They still make a lot of money—so does IBM, for that matter. But they’re not dangerous.
Microsoft’s biggest weakness is that they still don’t realize how much they suck. They still think they can write software in house. Maybe they can, by the standards of the desktop world. But that world ended a few years ago.
I already know what the reaction to this essay will be. Half the readers will say that Microsoft is still an enormously profitable company, and that I should be more careful about drawing conclusions based on what a few people think in our insular little “Web 2.0″ bubble. The other half, the younger half, will complain that this is old news.























