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EETimes.com – Google surpasses Microsoft as most powerful brand — This never ends. I’ll be musing about this in an upcoming PC Magazine column.

Google is the most powerful brand in the world, according to research and consulting firm Millward Brown.

Millward Brown Optimor, the company’s brand consulting arm, Monday released its Brandz Top 100 Most Powerful Brands survey in conjunction with the Financial Times, which published the complete report.

Google took the top spot with a brand value of $66.4 billion, followed by General Electric ($61.9 billion), Microsoft ($54.9 billion), Coca-Cola ($44.1 billion), China Mobile ($41.2 billion), Marlboro/Altria ($39.2 billion), Wal-Mart ($36.9 billion), Citigroup ($33.7 billion), IBM ($33.6 billion), and Toyota ($33.4 billion).

The value Millward Brown Optimor assigns to corporate brands is based on a company’s “intangible earnings,” a metric derived from public financial data supplied by Bloomberg Datamonitor.



  1. gquaglia says:

    Patiently waiting for Steve Balmer’s head to explode as he reads this report.

  2. OhForTheLoveOf says:

    Powerful?

    I’ve never paid Google a dime and I never follow the ad-links. How powerful is that?

  3. stew says:

    I agree with #2. A quick poll at the office could not find one person who had used a Google link. While I use their products.search, mail.maps, I have never sent them any money directly. Nor has anyone I know. Like Buffet I do not bet on businesses I do not understand. The price of eyeballs is up. They can be a powerful source.

  4. James Hill says:

    #2, #3 – So you’re saying that they’re #1 because they’ve pulled the wool over so many marketers eyes?

  5. OhForTheLoveOf says:

    #4 – No James…. We aren’t saying that.

  6. Jägermeister says:

    The old man has been replaced by Double trouble.

  7. Jägermeister says:

    #3

    Your searches are a reflection of your mind. There are plenty of people/corporations who are willing to pay premium to know the current trends etc. Of course, you can mess up their data by having the TrackMeNot extension installed.

  8. Podesta says:

    This thread shows the sour dispositions of some DV commenters. There’s really nothing to criticize regarding the value of Google’s reputation and goodwill, so you guys offer no grounds for your rancid responses. Wny bother to comment at all?

  9. Jägermeister says:

    #8

    You’ve swallowed “Do no evil” with hook and everything. Bon appétit!

  10. hhopper says:

    I like Google.
    I like Google Earth.
    I like Google Sketchup.
    I like Google Toothpaste.

  11. BubbaRay says:

    #7, Comment by Jägermeister — 4/24/2007 @ 5:09 pm

    Thanks for the link! Track this. you evil Google so-and-sos !!

  12. Rick says:

    … could Google Underoos be coming soon?
    How about Google-fume, the fragrance of Google in a high priced little bottle. Spritz some on and then you’re really ready to “Search and Sniff” … or be sniffed.

  13. I for one welcome our new Google overlords.

  14. Dave says:

    Well of course Google beat Microsoft. Google didn’t release Vista.

  15. Joey says:

    What ever happened to AltaVista? Talk about a day early and a dollar short.

  16. OhForTheLoveOf says:

    #7 – – Your searches are a reflection of your mind.

    Comment by Jägermeister — 4/24/2007 @ 5:09 pm

    Oh crap! You are right!

    Now everyone is gonna know I always search for Big Busty Black Singles and ladies pumps. Damnit!


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