Toyota Motor Corp. has put millions of people on four wheels. Now, the global auto giant wants to put roofs over their heads, too.
Best known for its top-selling cars like the Prius and Corolla, Toyota is looking to apply its ecofriendly image and technical know-how to help boost sales of its small and little-known prefabricated-housing division.
Since 1975, Toyota has been building steel-frame houses designed to withstand earthquakes and typhoons and keep out burglars…But with new Japanese government calls for sturdier home construction — to cut down on waste created by home demolitions — and heightened consumer interest in eco-conscious designs, Toyota hopes it will play a leading role in the years ahead in defining not only how the Japanese drive but where they live, too.
Toyota’s aspirations as a home builder are also gaining new importance with the planned launch by 2010 of its plug-in vehicles, gas-electric hybrid cars with powerful lithium-ion batteries that drivers will need to recharge at home. The car maker is testing an electricity-monitoring system in its homes that would charge the vehicle during off-peak hours to keep utility bills low, while the car’s battery can serve as an electrical backup, powering the home during blackouts.
You should even be able to use the same smart key to lock and unlock house and car.
Thanks, Helen and others