By hhopper
Wednesday September 17, 2008
by Michael Arrington – September 17, 2008 on TechCrunch
People at Microsoft that I trust are saying that it has absolutely, positively, definitely (really) always been the plan to have Seinfeld appear in just the first few warm up commercials for their $300 million Vista ad campaign, and then move on to the meat of the messaging. And I believe them, with the appropriate wiggle room (like if the ads were super well received, they may have exercised an option to keep him longer, etc.).
But either way, Seinfeld is out, at least for now, after three controversial commercials (first, second and third). Microsoft won’t confirm Seinfeld’s rumored $10 million fee one way or the other. And they say he may be back later in the campaign.
But starting tomorrow the ads go on, without Seinfeld.
“I challenge you guys: tell us what a “good” ad would contain. How would you market MS products today?” Ok, here goes;
VISTA: “I’m Windows Vista.”
TURD: “And I’m a dog turd.”
VISTA: “At least I won’t be found burning in a bag on your front step.”
TURD: “Are you sure about that?”
VISTA: “Hmmm.”
TURD:
#2 I find the mac ads incredibly moronic. Go figure.
#19 I thought the ads were lame.
Microsoft is absolutely pathetic! This is really the worst PR-campaign I have ever seen!
#21, Pixbird,
LOL, one of the best commercial ideas yet. Please, take a bow.
The Ads are NOT canceled
http://gizmodo.com/5051682/microsoft-ads-featuring-bill-gates-and-jerry-seinfeld-not-canceled
LOL at Brian #1: spoken like a true fanboy. This isn’t to say that the Apple ads were world beaters or “hilarious,” but come on already. Obviously the Apple ads are “working,” or else we wouldn’t see any more.
Apparently you’re in the 0.00001% percent that found the ads “funny” and “infinitely superior.” Had they worked, there’d be more, and Jerry wouldn’t have been sh|tcanned.
Lack of Marketing 101 = FAIL
Though I guess when you’re Microsoft, you have money to waste on failed, ineffective ad campaigns.
To bad if true. I liked them. In fact my data suggests an increasing number of people were starting to like them. Not enough in life is funny.
These commercials make me feel the same after I use Windows: bewildered and totally confused.