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One of the big things the website, The Consumerist, has been documenting over the last year is what they call the ‘grocery shrink-ray’ effect: food companies raising prices without actually raising them by shrinking the amount or size of the item while leaving the packaging looking the same. They’re doing this to fool customers into not realizing there’s been a change. Another aspect of the same trend is this, Hershey is replacing milk chocolate with cheaper ingredients.
The Candy Blog noticed that Hershey’s “Kissables” have been reformulated, and can no longer be legally labeled “milk chocolate” because of FDA regulations. The new package looks the same, except for the ingredients and the label which now says “Chocolate Candy” instead “Candy Coated Milk Chocolate.”
Not that this sort of thing hasn’t been going for years, but as you read the update, this is Hershey’s astonishing response: we like fake chocolate better! Does that mean real chocolate will become extinct because the fake stuff “tastes better” or because they can charge real chocolate prices for the fake stuff? Cripes!
Remember the days when processed food used real chemicals and you couldn’t tell by the label (ha, what label?) that what you were eating was killing you? You didn’t care because it tasted so damn good! Like the McD’s burger that has lasted over a decade and looks almost as if it were fresh off the griddle? Ah, good times, good times….
I wish our FOOD was FOOD..
It wouldnt cause as many problems.
It’s fake. Ah, but is it still Kosher? I can’t make out any such “approval” symbol (K or U) on these bags. If it’s not good enough for the Jews, why should I eat it?
BTW, Hershey isn’t the first to pull a fast one. Back a few years ago, when I was buying M&Ms Peanuts candy regularly. I noticed that the larger the bag was, the larger the peanuts were. So I figured they graded them by size for each bag size. So when you though you were getting a better deal, buying the larger bag because the price per pound was less, you weren’t. Because the larger peanuts merely took the place of the chocolate. The chocolate coating was thinner. So then I wondered how they were pulling this off with the plain variety sizes. And by reading the new nutritional labels on each bag, I discovered that M&Ms were adjusting the butter fat per bag size. More fat for the larger size. But a few months later, they froze the fat level at some median level. As far as I know, they’re still grading the peanuts. Compare a pocket pack’s cleaned peanuts, with a two pound bag’s cleaned peanuts, and see if they’re still doing this. Then… get a life again, right?