Comments on: Obama’s XBox 360 viral marketing

By: Ho-Lip Tex

Ho-Lip Tex — Wed, 15 Oct 2008 08:41:10 +0000

It was only seen in 10 battleground states. See Gamepolitics’ coverage here: http://tinyurl.com/47a3r2

By: zebulon

zebulon — Tue, 14 Oct 2008 07:42:56 +0000

Obama’s staff simply went to people like Massive Inc. wiht their ad, and they did what’s required to have it in the game. No big deal…

By: T-Enterprise

T-Enterprise — Mon, 13 Oct 2008 17:03:26 +0000

I was playing Burnout Paradise the other night there and don’t recall seeing a billboard with that on it. However being in the UK it might only be visible if your in the USA. Either that or I was going WAY too fast to see it =P.

By: zebulon

zebulon — Mon, 13 Oct 2008 15:15:10 +0000

Obama’s staff simply went to people like Massive Inc. wiht their ad, and they did what’s needed to have it in the game. No big deal…

By: GRtak

GRtak — Sun, 12 Oct 2008 15:21:17 +0000

If this is true, it just shows how tech savy his staff is. Most campaigns wonder how to reach more people and this is an avenue that most never would have used.

By: GF

GF — Sun, 12 Oct 2008 00:25:01 +0000

EA has had plans to offer advertising like this for quite a while. They had intended to try it out on BF2 to help pay for ranked servers but it never came to fruition.

By: GigG

GigG — Sun, 12 Oct 2008 00:00:56 +0000

It’s better than the Obama Spam I’ve been getting.

By: Ah_Yea

Ah_Yea — Sat, 11 Oct 2008 20:12:08 +0000

Clever marketing, but it probably won’t increase voter turnout unless you can vote thru X-Box live.

By: sargasso

sargasso — Sat, 11 Oct 2008 19:54:03 +0000

Viral marketing a political slogan inside a CG virtual environment? My big word for today is, superficiality.

By: Angel H. Wong

Angel H. Wong — Sat, 11 Oct 2008 19:16:09 +0000

Bad idea, whoever is playing that game is most likely to continue playing it and not give a damn about the election as long as he gets to drive a hi-res cgi penile extension.

By: jMcM

jMcM — Sat, 11 Oct 2008 16:59:23 +0000

My friends,

Look, people liked Space Invaders. So that’s why we based our free game on it. Shooting VETOs into lipsticked pigs is more fun for me than anything. And these days, I mean AnyThing.

Except, of course, our next new free game coming out next Wednesday, just in time for the last debate.

It’s a rollicking test of skills that has two players competing to bash Obama’s head back and forth across the screen with vertical paddles made from the words Victory and Honor.

By: lock_down

lock_down — Sat, 11 Oct 2008 16:48:28 +0000

Dunno if it’s a good or bad idea…but I want that car.

By: Hyph3n

Hyph3n — Sat, 11 Oct 2008 16:48:06 +0000

Brilliant! Obama is using technologies like Twitter and whatnot the same way that Bush used churches during his election… as a direct conduit to a voting block. In this case, young people.