Indelible moments and sensations dot our lives like mental sequins. And if you look up to the sky, the carbon atoms used in those moments are still there, each one knocking around with two oxygen buddies, trapping just a little bit of solar heat, forever unavailable in the fossil fuel form that society craves and loathes.

It is not an exaggeration to say that almost all our memories took carbon to make. Whoever invented the famous tag line for cotton growers just had the wrong raw material. Carbon: the fabric of our lives…

We could be using half the energy that we’re using,” says political scientist and energy policy expert Mark Bernstein, managing director of the new USC Energy Institute. Launched earlier this year, the think tank aims to build a community of energy and environmental researchers, expand research and education programs, engage outside companies and agencies, and – perhaps most important – help form good policy.

This is a bumper-size article. Take the time for a read.