Daylife/Reuters Pictures

It’s time. Long past time. The best strategy to end the increasingly bloody occupation is for Israel to become the target of the kind of global movement that put an end to apartheid in South Africa. In July 2005 a huge coalition of Palestinian groups laid out plans to do just that. They called on “people of conscience all over the world to impose broad boycotts and implement divestment initiatives against Israel similar to those applied to South Africa in the apartheid era”. The campaign Boycott, Divestment and Sanctions was born.

Every day that Israel pounds Gaza brings more converts to the BDS cause – even among Israeli Jews. In the midst of the assault roughly 500 Israelis, dozens of them well-known artists and scholars, sent a letter to foreign ambassadors in Israel. It calls for “the adoption of immediate restrictive measures and sanctions” and draws a clear parallel with the anti-apartheid struggle. “The boycott on South Africa was effective, but Israel is handled with kid gloves … This international backing must stop.”

Yet even in the face of these clear calls, many of us still can’t go there. The reasons are complex, emotional and understandable. But they simply aren’t good enough. Economic sanctions are the most effective tool in the non-violent arsenal: surrendering them verges on active complicity…

Just about now, many a proud Zionist is gearing up for major point-scoring: don’t I know that many of these very hi-tech toys come from Israeli research parks, world leaders in infotech? True enough, but not all of them. Several days into Israel’s Gaza assault, Richard Ramsey, managing director of a British telecom specialising in voice-over-internet services, sent an email to the Israeli tech firm MobileMax: “As a result of the Israeli government action in the last few days we will no longer be in a position to consider doing business with yourself or any other Israeli company.”

Ramsey says his decision wasn’t political; he just didn’t want to lose customers. “We can’t afford to lose any of our clients,” he explains, “so it was purely commercially defensive.”

It was this kind of cold business calculation that led many companies to pull out of South Africa two decades ago. And it’s precisely the kind of calculation that is our most realistic hope of bringing justice, so long denied, to Palestine.

RTFA. The four points Ms. Klein suggests for consideration – and rebuttal – are the major offerings most folks come up with. What’s your opinion? What’s your decision?

Thanks, Mr. Justin