Video – David Lynch Gives His Opinion About Product Placement In Movies
By Gasparrini Tuesday May 26, 2009
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This video, like so many on this site lately, has been dug up from a morgue. It’s years old.
That’s something I might agree with.
Who cares about Product Placement?
When I open my cupboard or fridge, everything inside has a manufacturer’s label. Why shouldn’t everything in some fridge in a movie or TV show also have similar labels?
#5 Absolutely, I stopped going to the cinema (except for Tarantino). From the looks of it I’m not the only one.
It’s not just movies, they’re doing this in video games. I freaked when I started seeing adverts in Enemy Territory – Quake Wars.
If I got to pay for it, I’d prefer it without publicity.
I remember the product placement controversy when Blade Runner was released. SOme people claimed the pace of the movie even slowed down when products were visible. And don’t forget the huge hit M&M’s sales took when they turned down the chance to be in ET. Reese’s grabbed the chance and sales soared.
I’m with Fusion on this one: I find it even MORE distracting when every product in a fridge is turned so you can’t see the label or it just says BEER on that bottle the hero is guzzling. I actually thought the product placement in Shrek was funny: turning Taco Bell and Starbucks (among others) into medieval-looking logos.
As long as it’s not too in your face, fine by me. Otherwise some films might never get the budget they need.
I really like most of the films made by David Lynch, but he’s obviously not too concerned with making money. Not with that notably quirky work of his. That is the problem – movies are a business. It’s about making money. Not just “some money” from box office, but as much money as possible, like in any other business.
Having said that, I tend to dislike brands that do too much advertising and placement. I never judge a product by its advertising, so it won’t affect my purchase decisions. In fact, too much advertising by a company tells me that their quality is so poor that they really need all that massive advertising to stay relevant. It also tells me that the company doesn’t respect my space and/or intelligence, so it can’t be a very honest company, and a dishonest company won’t hesitate to sacrifice quality or sanitariness in favor of the bottom line.
Well said!
I blame the 007 movie product placements for bringing this pox on theaters. Product placement predates the James Bond flicks but they elevated it to a cheesy new level. Everyone has been following their lead for decades.