Sight of ‘the sound of found’ confounds many — Perhaps if the people at MSFT would have perhaps informed someone that they were going to throw an event, it might help get attention. Geez, what is wrong with them?

What if you took over a nationally recognized civic landmark for a publicity event visible for miles … and confused the heck out of people who saw it?

Microsoft put on a light show at the Seattle Center Tuesday night for the launch of its new “decision engine,” Bing — or “the sound of found,” as the company likes to call it. A spotlight sent a bright blue shaft into the night sky, visible for miles. Other lights “painted” the Space Needle and the arches at the Pacific Science Center orange.

However, the sight of “the sound of found” apparently inspired widespread consternation — or amusement — rather than the light of discovery. Here’s a sampling of early responses from Twitter:

McQuaid: “What is going on at the Seattle Space Needle??? Anyone know why its burned out and there is a light coming from the science center??”

redheron: “Bright light down by the space needle. Anyone know what it is? Its like the luxor or something.”




  1. Hmeyers says:

    @#20

    You can’t. Such is the life cycle of a corporation.

    Steve Ballmer is all ego and talk, but they will continue to rake in billions in profits for the foreseeable future.

    But they also will have few new successes and I believe they are viewed by some companies, like Google and Apple, as an ineffective and docile cow.

    Apple has really developed a strong developer community around the iPhone; I expect them to leverage that. Google will keep trying to make an online version of Word/Excel to displace Office.

    Both (plus others) will try to make the browser more application-centric to eliminate the advantage of Windows as an operating system.

  2. Rick Cain says:

    Has anybody noticed if you use bing to search for porn, you get an unusually large amount of gay porn?



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