vio1

It may not quite sound the real thing but consumers are being asked to decide whether milk goes better with sparkling water, cane sugar and fruit flavouring.

Coca-Cola is trialling a new carbonated “vibrancy” drink and it will depend on Americans’ tastebuds whether other countries experience what the company claims is “a refreshing sensory experience“.

The soft drinks giant has so far launched its new Vio products only in New York, San Francisco and Los Angeles, but milk-based products are popular in Asian markets such as Hong Kong and Japan.

The new offering, which has “a hint” of skimmed milk, comes in four flavours – citrus burst, peach mango, tropical colada and very berry – and is being sold in 8oz aluminium bottles for $2.50.

Is it pronounced “Vaio”?




  1. Angel H. Wong says:

    Here’s an interesting double dare challenge:

    Ask someone to suck half a lemon and then dare them to drink a glass of whole milk. 30 minutes later they’re going to have a streak mark on their undies.

  2. Hugh Ripper says:

    I remember from my childhood a fizzy milk drink called a ‘spider’, which is essentially and icecream and lemonade (or other fizzy drink such as coke) mixed up like a milkshake. Don’t know if I could stomach it now but I used to like em.

  3. Oscar says:

    Well, considering how much milk Starbucks is selling, and how much people are paying for hot or cold milk/coffee concoctions, with whipped cream and chocolate chips, I can imagine Coca Cola wants some of that.. I would certainly try it, just to know what it tasted like. Sounds interesting to me, despite all the folks here would are not going for it. How many people here eat ice cream? Milkshakes? Yogurt? Cheese? So chill out, people.

  4. Much more open-minded than everyone else says:

    Sobe had (has?) some drinks that were milk based and were absolutely delicious. I personally love the idea, I guess I’m not an uptight, stuck in my ways, closed minded, ignorant, know-it-all asshole like most of the fukheads that post around here.

    By the way dickhead moron, it’s been proven that chocolate milk is a better athletic drink than all your gaterade, powerade….bullshit overpriced crap. You fukin morons make me sick.



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