How the mighty have fallen.

NVIDIA is killing the GTX260, GTX275, and GTX285 with the GTX295 almost assured to follow as it (Nvidia: NVDA) abandons the high and mid range graphics card market. Due to a massive series of engineering failures, nearly all of the company’s product line is financially under water, and mismanagement seems to be killing the company.

Not even an hour after we laid out the financial woes surrounding the Nvidia GTX275 and GTX260, word reached us that they are dead. Normally, this would be an update to the original article, but this news has enough dire implications that it needs its own story. Nvidia is in desperate shape, whoop-ass has turned to ash, and the wagons can’t be circled any tighter.

Word from sources deep in the bowels of 2701 San Tomas Expressway tell us that the OEMs have been notified that the GTX285 is EOL’d, the GTX260 is EOL in November or December depending on a few extraneous issues, and the GTX275 will be EOL’d within 2 weeks. I would expect this to happen around the time ATI launches its Juniper based boards, so before October 22.

Here’s info on their problems with Intel. And when they wanted to show off a card at a conference, they had to fake it.

Found by Brother Uncle Don.




  1. freddybobs68k says:

    Probably worth taking – certainly the conclusions – here with a pinch of salt. The article is by Charlie Demerjian, who was on either the Register or the Inquirer, and all of his stories were anti nVidia. Now he did expose the nVidia chip failure fiasco, so it wasn’t all needlessly negative. But put it this way, it was hardly impartial reporting.

    This is a bit of a blow for nVidia for sure. Ati has taken a few hits in the past, and now happily they are back swinging. So I wouldn’t call game over quite yet.

  2. Dirk Belligerent says:

    1. This is old, FAKE news.

    B. Nvidia has already categorically denied this as 100% untrue.

    3. Semi-Accurate is funded by AMD/ATI sponsorship. A glance at the site looks like a corporate PR site. Charlie’s a whore and a Muppet.

    Does Dvorak know what crap is being posted by his minions on his blog?

  3. Great American says:

    Semi-Accurate indeed! HAR!

  4. Mr. Fusion says:

    Oh the trials and tribulations of the free market system where innovation makes you better.

    And if you can’t innovate, sue.

  5. amodedoma says:

    Actually it makes sense. Specially after the partnerships and alliances with M$. The immediate cause is liscensing litigation with intel. Everybody knows that Intel is Microsoft’s beatch. While factual this post is void of background info. Uncle Dave’s oblivious as always…

  6. Pixelriffic says:

    ATI has produced some great video cards over the years. Unfortunately, they also produced some of the worst drivers, and software interfaces out there. Those like myself, who have been stung several times by ATI, are now Nvidia fans.

    As Nvidia’s is ATI’s only real competition, their demise would no doubt result in even less innovation from ATI. Frankly, I don’t buy this story without more proof.

  7. JoaoPT says:

    #6

    or make way to a brand new competitor, either yet to be discovered, or maybe…intel…with larrabee.

    If AMD/ATI is behind this, this is surely a shot in the foot.

  8. freddybobs68k says:

    #7 JoaoPT

    The Larabee taking the mid/high end add in graphics card market is very unlikely in the short/medium term. In fact I think nVidia is trying to make effectively a larabee and therein lies much of it’s problems. Part of nVidias being off the rails for my money is trying for the HPC market. Theres no money there – its a death trap. Ask Seymour Cray or SGI for that matter.

    Ati went pragmatic and is reaping the rewards.

    Further down the line perhaps these highly parallel compute style engines will deliver. For the moment – people are still trying to figure out how to program them.

    So for the short term at least Ati is sitting pretty.

  9. Bob West says:

    I take it with a grain of salt.
    Yesterday I bought my second Nvidia card, the GIGABYTE GV-N94TOC-512I GeForce 9400 GT.
    The price was to good to pass up. It replaces a 6 year old ATI card.

  10. jescott418 says:

    I think the has already been addressed by Nvidia as false. But since PC gaming is virtually dead in many ways. I think what they (Nvidia) will try and do is concentrate more on integrated solutions and less on high end cards. This of course is a busy area of the business with Intel controlling a lot of the lower end market for video chips. So the question remains then what is ATI going to do? Will they become the definitive graphics card maker for gamer’s? Or will this market just fade away? Time will tell.

  11. JoaoPT says:

    #8
    Maybe not Larrabee, but Larrabee II… and also, who’s got the might and the fab infrastructure? And, by the way, Intel is still continuing with it’s line of embedded GPU, not based nor derived from Larrabee.
    My point is, ATI will not remain as the single graphics mega-contender…

    Your point about Fermi being a kind of Larrabee, but coming from the other side, is well put. That’s what they’re doing.

  12. high says:

    Meh … My GTX280 works just fine I wont even bother taking a glimpse at ATI (Hate their drivers and software, plus it’s a real pain to configure on Linux).

    These monsters already do the trick, since game developers aim at XBOX360, what’s on the market medium-end is far enough for eye-glittering gaming for years to come, thanks to the economy. Since R&D suffers cuts everywhere, that’s no big deal.

    I just miss the days when my top-of-the-line PC was obsolete after a year…

  13. raintrees says:

    One thing not mentioned in any of the comments: ATI does not even try to support Linux any more. I have a GTX 285 on the way due to its supported drivers. My ATI card is limping along until then. Long live nVidia!

  14. The0ne says:

    #10
    Your post makes no sense at all. You contradict yourself in almost every aspect. No PC game market, concentrating on integrated video and producing video cards for gamers. What in those three sentences makes sense to anyone?

    PC gaming isn’t dying, they’re more concentrated in certain genres like MMO and FPS. It’s because of dumbass kids these days that don’t know how to spread their interest. Hopefully, Starcraft2 and Diablo3 will change that when they come out and bring more innovation and ideas. PC gaming can’t be dying if WoW is generating millions of dollars per month from one game. And Chinese gold farmers have never been richer because of MMOs.

    Integrated graphics to do what? Games? NO. Video? Yes to some extent, HD maybe, video editing, yes in a few hours, etc. For desktop, the question will still be is the integrated graphics any better than these $30-$40 cards? Chances are it’s still a big NO. In laptops? Yeah, watch that battery die in a few seconds and your money go down the drain.

    And if gaming is dying, in your own words, you would think NVidia made the right choice instead of ATI. But that’s not that case, gaming on PC is still going and both companies will provide the video power to play them IF management doesn’t screw up and belly-up the company.

  15. ECA says:

    http://cagematch.dvorak.org/index.php/topic,7912.msg34823.html#new

    I did another angle on this in cage match..

    “Intel, meanwhile, has publicly stated that it will combine graphics and a CPU inside of a multi-chip module with its Clarkdale and Arrandale processors. Both offer the option to use a discrete GPU, but de-emphasize their need. Meanwhile, Intel is prepping its own discrete graphics chip, code-named “Larrabee”. ”

    “But because of Intel’s improper claims to customers and the market that we aren’t licensed to the new DMI bus and its unfair business tactics, it is effectively impossible for us to market chipsets for future CPUs. So, until we resolve this matter in court next year, we’ll postpone further chipset investments.” ”

    If anyone has ever used an INTEL GRAPHICS chipset…Im sorry.

  16. ECA says:

    lets think about a few things..
    1. Intel is having problems utilizing the FULL power of Multi core.
    2. WHO needs 64 bit?? business dont need it. 32bit is Big enough and does well. Only science needs 64 bit. Security?? WHY would you need 64bit for security?? WHAT is gained.
    3. Win7? is a DREAM. until its FULLY released and out there, you wont KNOW what it can/will do.

  17. Lowfreq says:

    As mentioned, it’s pure crap. nVidia did announce they are leaving the chipset market. At least until they work out a deal with Intel (good luck there). The much rumored nVidia ‘x86′ CPU with GPU on die is likely to true though. I won’t ever count nVidia out.

  18. SimonSezz says:

    I have a grudge against NVidia after the whole mobile-GPU crap they pulled with the Dell computers. They shipped millions of GPU’s that they knew were defective and overheated.

  19. smartalix says:

    The article is crap, and sadly I am one of the people who fell for it. I had to post an apology on my site today about the whole mess.

    This is the kind of bad reporting that happens when you let any idiot with a keyboard call themselves a journalist, and force the industry to the lowest common denominator of performance. (An yes, I know I am part of the problem, as my staff is too small for the level of scrutiny we used to apply regularly to all content.)

  20. Troublemaker says:

    Modern MBA mentality. Increase profit by drastically slashing cost. Eventually something will break.

    The Disney California Adventure is a fascinating case study regarding this failed approach. They built the park on the cheap, despite contrary advise from park engineers, and tried to float it solely on the Disney brand. It failed miserably and now they are in the works to implement the more costly original recommendations from the engineers. Old man Disney made his name by giving people value and profited from it. This mentality of increasing profit through aggressive cost cutting is doomed to failure in the long run.



Bad Behavior has blocked 26546 access attempts in the last 7 days.