Newspaper circulation falling fast, down 10.6 pct

Figures released Monday by the Audit Bureau of Circulations show that average daily circulation dropped 10.6 percent in the April-September period from the same six-month span in 2008. That was greater than the 7.1 percent decline in the October 2008-March 2009 period and the 4.6 percent drop in the April-September period of 2008.Sunday circulation fell 7.5 percent in the latest six-month span.As expected, The Wall Street Journal has surpassed USA Today as the top-selling newspaper in the United States. The Journal’s average Monday-Friday circulation edged up 0.6 percent to 2.02 million — making it the only daily newspaper in the top 25 to see an increase.USA Today saw its worst decline ever, dropping more than 17 percent to 1.90 million.