Amazon Introduces “PayPhrase.”

Published on October 29th, 2009

Posted by hhopper in Business, computers, internet

A simple phrase and pin code may be all you need the next time you pay for that book or CD at Amazon.

The online retailer on Thursday debuted a new feature called Amazon PayPhrase, designed to let busy shoppers store their name, address, and payment information in a single phrase and pin code. Instead of entering all that data at the online checkout counter, you type your phrase and pin number when it’s time to cough up the cash.

PayPhrase doesn’t just work at Amazon–it can be used at any online retailer that lets you pay via Amazon Payments. That covers a range of cyberstores, including Buy.com, J&R Electronics, DKNY, and Car Toys.

PayPhrase also omits the need for a user name and password to store your personal info on every shopping site that uses Amazon Payments. However, you will need an Amazon.com account to set up and maintain your phrase.

7 users responded in " Amazon Introduces “PayPhrase.” "

Subscribe to this post comment rss or trackback url

# 1 Dallas said, on October 29th, 2009 at 3:03 pm

Makes total sense.

People remember phrases better than lengthy passwords. I use a “pass phrase” today to encrypt my work laptop disk drive. A great idea.

# 2 pedro said, on October 29th, 2009 at 5:04 pm

Total nonesense, as you have to store your private data in the cloud either to be lost or stolen… or both.

# 3 eaglescout1998 said, on October 30th, 2009 at 1:10 am

I don’t see how this is even necessary. Amazon already has a “one-click” checkout option.

# 4 Rich said, on October 30th, 2009 at 5:21 am

Does this mean that Amazon will no longer keep users’ sensitive personal data on their servers where it is vulnerable to hackers? That’s a good idea.

# 5 Hmeyers said, on October 30th, 2009 at 11:34 am

They’ve tried this before; it was called Microsoft Passport.

And it’s a bad idea and a waste of time.

# 6 Killer Duck said, on October 30th, 2009 at 11:39 am

This is going to bring phishing schemes to a whole new level. I’m sure soon enough people will find common phrases and begin systematically attacking. For example, bible verses and famous movie quotes will get hammered. They are using 4 digit pins too…that’s weak.

# 7 pedro said, on October 30th, 2009 at 12:34 pm

#5 You seems to forget that as new, dumber generations come, old stupid ideas have to be tried again. Most of the time, they become a hit with the new “brilliant” generation.

Leave Your Reply Below...

Comment Moderation is Active, so if your comment doesn't
show up immediately, please don't submit it again.

Special Deals 4U

25% off eHarmony subscription with code EHTECH
12-percent discount forever with code TECH
10-percent discount and free month using TECH10
10-percent or 30 dollars off weekly car rental!
Get 10-percent discount on car rental!
Get 10% off rental cars!
Get 10% off Dollar rentals!
Discounts on domain names!