Is this the start of Minority Report-style, interactive advertising? Imagine this one going further: when you walk past without giving, the girl puts out her hand, her pleading eyes following you as she mouths the word “please.” In 3D.

The poster site features a film, shot by Frank Budgen, of a distressed-looking girl sitting alone in the corner of a room. At the bottom of the image is a traditional-looking collection tin that passers-by can place money into. When a coin is placed in the tin, the girl looks directly out of the frame at the person contributing and gives them a half-smile.