A true miracle of modern technology, if you’ve never encountered modern technology before, of course. Make sure to click on the pic above to experience the company’s awe inspiring video and to acquire a hat for yourself, if you dare.

Here’s Gizmodo’s take on it:

The As-Seen-on-TV Hat (I swear to God, that’s the actual name of the product) comes in a variety of colors and patterns and in both baseball-cap-style and visor. I went for the camo visor, because I’m a pretty stylish guy. Along the sides of the bill, there’s a nylon guard to block out ambient light, and for your viewing pleasure, there’s a magnifying glass hanging down midway along the bill. You insert your iPhone (or whatever other video-playing device you want) into a flap, where it sits at the end of the bill.

Here’s how bad this product is: Not only does it ask you to stuff your iPhone into a pocket at the end of a camouflage visor, iPhones don’t even fit in the pocket. Neither did my Droid, although the iPod Touch fits okay.

Oh, and it comes with a weird semicircular flap of nylon with a velcro strip that I cannot for the life of me figure out how it attaches. It’s really embarrassing; that flap makes me feel like I’m too dumb to use the dumbest product I’ve ever seen.