
The way they cover this is once you are in the store, some signs have the fine print where it’s not really 99 cents, it’s 99.99 cents. When you get to the cash register however the screen indicates that they are rounding the 99.99 cents up to a dollar, so it’s not really even 99.99 cents. It is actually $1.00.
When a store uses 99 cents as it’s identity stating that you will never pay more and 99 cents for anything and then you end up paying a dollar, that’s more than just a 1 cent fib. It makes the whole premise of your business model a lie. It makes your identity a lie. It makes your brand a lie. That’s a big lie. It takes the magic out of the 99 cent name. And once the magic is gone then you realize that you probably could get the same item at Walmart or Costco for even less.
So Dvorak/blog readers – How do you feel about paying a buck at the 99 cent store? Do you think they are being smart about this by milking the customer for that extra penny at the expense of their very identity?












Is it just my area or are the $1 (One Dollar) stores going out of business while the .99 Stores are flourishing???
Yes, its all BS, but BS sells.
‘taint worth the time or breath to think about it!!
When my children were little I would allow them to buy a couple items at the dollar store that was next to the grocery store. I would notice grocery items, but never purchased them there. If you purchase items and compare price per ounce a dollar/99 cent store is very high. I imagine there are exceptions, but it seems to me those stores are way over priced for what you get.
I am a big spender I only go into dollar stores.
I wonder if the “Dollar Store” charges $1.0099
I also wonder if “Jiffy Lube” is really jiffy or jiffy.99
I’ve never seen a 99 cent store. Most are dollar stores. Or 100 yen stores. or whatever.
Actually, 100 yen stores in Japan are pretty cool. Yes, you can get sushi at a 100 yen store. And no, I did not get food poisoning. lol
What’s really annoying is going into a 99 cent store or a dollar store and paying $1.07. Damn taxes!
You think you’re pissed?? Imagine my distress at having to read all these crap postings from everybody but JOHN DVORAK!! THIS BLOG IS CALLED **DVORAK** UNCENSORED, who the hell are all you other assholes??
I don’t know who Marcus Pickle is, I don’t know what you look like, I’ve never watched or listened to one of your pod or vid casts, and I don’t want to, if I wanted to read Markie Pickle I’d go to PICKLE UNCENSORED, but I DIDN’T CLICK ON THAT ONE, I CLICKED AND BOOKMARKED **DVORAK UNCENSORED**.
I WANT JOHN DVORAK DAMMITT !! And you have the GALL to bitch about false advertising??? Go get your own blog that nobody will read because you’re NOT JOHN DVORAK.
If JOHN **DVORAK UNCENSORED** is gonna have all these posts by whoever the hell knows who shouldn’t you guys have to post your picture up by your name so we can ignore it and not get suckered into reading something we think was posted by JOHN DVORAK??
False advertising my ass, I’M NOT GONNA READ THIS BLOG EVER AGAIN,
or until the next JOHN **DVORAK** POST.
In Milwaukee, WI, there’d be a 5.6% tax added, so the charge would be more than 99-cents. Big woop.
Think of it this way: you won’t have to (in California) have too much change rattling around in your pocket. One golden dollar coin per item (or an old-fashioned greenback, but who uses those nowadays?).
Geeze. Go complain about something important.
When I go to Starbucks I don’t expect to get a gigantic ball of incandescent gas in a state of self sustaining nuclear fusion and a hand full of dollar bills.
After all, if your complaint was valid thats exactly what I should get judging by the company name.
We have a perfectly honest dollar store. Everything is priced in dollars… $7… $5… $18….
I agree with conrack. If I gave a flying flip about Pickelboy, I’d find his blog. From now on I’m bookmarking the URL below and screw the rest of those assholes whom Dvorak syndicates on here.
http://dvorak.org/blog/author/site-admin/
If you visited the local Dollar stores here you’d probably explode on the spot. Here in Israel there are so called “Dollar stores” but the prices are in Shekels and they use an exchange rate of five Shekels to a Dollar. This was about right six or seven years ago, but now it’s 3.7 shekels to a dollar so a Dollar store item costs about 1.35 Dollars.
To top it all off they introduced $2 and $3 items, again with the bogus exchange rate, so they pretty much threw the entire concept out the window.
There are a lot of things like that!
Round Table Pizza? WTF is the round table?
United States of America? United?
Clean Coal? clean?
Renewable Power?
Global Warming?
World Series?
HA HA HA HA HA HA HA HA HA HA HA!
Its a god damn penny. Didn’t anyone ever tell you life is not fair? Get over it.
Oh Maaaan!!! Your post is vexing my brain Maaaan!
Could we please have something a little less high-brow and intellectual? Your doing my head in Maaaan!
http://tinyurl.com/6efmnk
Er, uh, scratch that last post, corrected:

and theose .99 cent items are made with 100% toxic waste, from china!
hhhmmmm cant get anymore american than that1
oh and all of you who dont want those pennies, i’LL TAKE THEM!!
just sent them to me care of this station.
Soupy Sales
I don’t know what all the fuss is about? I got a “Million Dollar Bar” at the local AmPm and only paid $1.25. With discounts like that, why should we quibble about a extra penny?
David Gold, the Chairman and founder of the store, is as big a lib/leftist as they come. So when you see you are getting ripped off, let it be known it’s by a company that embraces far left ideas and supports the Democrat Party.