A bizarre campaign ad by Senate candidate Carly Fiorina featuring what has been dubbed a “Demon Sheep” has transcended California politics to become an Internet sensation, but analysts wonder if it was such a good idea.

The Internet video, which features a man in a sheep costume with glowing red eyes crawling around a meadow, has gone viral — with the official version clocking nearly 450,000 views on YouTube as of Friday.

Since its release on Wednesday, the Demon Sheep also has inspired a Facebook group, Twitter feeds and a T-shirt line.

But political experts say the point behind the three-minute, 21-second blurb, attacking Fiorina’s top rival for the Republican nomination, Tom Campbell, as a “fiscal conservative in name only,” may have been lost…

“Carly Fiorina’s campaign is in full Mutton Meltdown mode, with an increasingly bizarre fixation on farm animals,” Campbell, who leads both Fiorina and state Assemblyman Chuck DeVore in polls, said in a statement posted on his website.

DeVore, who is running third in the race to challenge Democratic incumbent Senator Barbara Boxer in the November election, launched a website for the “society for the eradication of demon sheep from our political discourse.”

They probably deserve each other.