For years, Apple has ruthlessly ridiculed Windows users with its Get a Mac ads – but like many a schoolyard bully, Cupertino can dish it out, but it can’t take it.
American comedian and talk-show host Ellen DeGeneres apologized to Apple on her eponymous television show for a parody iPhone commercial that ran on Monday in which she gently chided Cupertino’s smartphone for, among other things, having a keyboard that was difficult to use.












#17 I’m with you. They have to fill up their time slots and decided to pretend they needed to apologize to justify re-running the bit.
Who’s to say what this crap is really all about? And why am I posting this?
Amazing win for Apple, excellent promotion with the original skit and even better with the apology.
While the neoliths may be buying droids in a desperate attempt to hold onto the old paradigm, the millions of Ellen and Oprah fans will be getting Apple. That company knows what it’s doing.
Ohhhh….THAT Ellen. I thought JCD meant this Ellen:
http://www.youtube.com/watch?v=VMt2MK67-Qw
Ha!
@ 10. Now that would be awesome.
Her apology was actually poking fun of her apologizing. You nerds are just too serious sometimes to see the humor in it. Lighten up and enjoy the Ellen comedy.
If she was asked to apologize, it was most likely a top exec passing on the word. After the recent Gizmodo affair, I wouldn’t put this past Apple. But hey, if you defend Apple as a way to justify paying all that money, then go for it.
First, that was the most insincere apology. It sure sounded like she was forced to do it, like a kid forced to apologize for punching their sibling. I was half expecting her to blink “Torture” in Morse Code while on camera.
I don’t know if Apple was behind this. I suspect it was a network suit in a panic over selling ad space to Apple. Apple spends a lot of money on ads, so ad based medis is terrified to piss them off.
Wny is this pathetic? Ellen is just a lesbian liberal talk show host on a SHOW.. simple
Remember that Oprah got sued for saying that Mad Cow fears had turned her off of hamburgers. She won, but I’m guessing the lawyer fees were expensive.
Apple seems fragile to me. They went from the top to ignored and back to the top. A few missteps, or health problems, and Apple might evaporate again. Now that they have moved strongly into retail their costs are much higher.
Apple seems really similar to Starbucks to me. Once the mojo goes it can go quickly. Ellen is cool. If your business needs to be seen as cool her opinion matters.
And that’s why Apple is so sensitive.
Apple seems to be slowly striving for global domination. They actually are starting to look like the regime in their 194 commercial.
No big. Everybody knows Jobs is on the dark side of the force.
It was funny, some people just don’t know how to take a joke. Saturday Night Live does it all the time and nobody gets mad, what is the difference?