Let’s have a contest. Who can think of the most creative way this could go wrong?
As electronic highway billboards flashing neon advertisements become more prevalent, the next frontier in distracted driving is already approaching — ad-blaring license plates.
The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit.
The device would mimic a standard license plate when the vehicle is in motion but would switch to digital ads or other messages when it is stopped for more than four seconds, whether in traffic or at a red light. The license plate number would remain visible at all times in some section of the screen.
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“We’re just trying to find creative ways of generating additional revenues,” he said. “It’s an exciting marriage of technology with need, and an opportunity to keep California in the forefront.”












1. Do the plates send money to my Google AdSense account?
2. How much of my registration fees do the plates eventually pay?
3. Can I put my kids’ pictures on them instead? Pets? Favorite superhero?
4. Will I be able to use the plate’s WiFi connection while driving?
5. Can anything go wronnnggggggg,ggg,g,,gnnnn,gggggg
I don’t understand why they don’t do “nostalgia” plates.
Lots of people would love to have reproduction plates that are modeled after plates of the past. Especially out here in California. I’d love to buy some black plates or blue and yellow plates for my ride.
Why not release “throwback” plates like that for a premium?
I don’t know about requiring people to rewire their license plate lights. That isn’t a high amp circuit and it ends in a light (which already has a purpose).
There would be durability concerns. A screen being exposed to the elements years on end just isn’t going to last.
These would cost more than a regular plate. Individuals would be required to pay this cost themselves presumably. Say it would cost $100 each. An internet source says CA has 23M registered cars. So to outfit all of those would be $2.3B.
There is a guy in my community’s HOA that suggested hiring a spy satellite to solve a spate of car break-ins.
This plate idea isn’t quite that dumb, but it went to the same school.
I want the junkyard ad that says, “you think our prices are too high? Bring your wife in and we’ll dicker.”
Isn’t that the function of License Plate Rims?
/conspiracy #149 in a series..
It’ll be interesting to see if there is an embedded pulse repetition rate in these “Ads”. Think in reference of the subliminal ads used in movie theaters and of course..on tv
you’d be surprised at what a light flashing at a particular frequency can do or suggest, to a human..
-s
Hardcore pr0n web sites and whiskey ads, ok with me. Anything with babys or female hygine, forget it
What’s wrong with feminine hygiene? Aren’t you the least bit fussy where you eat?
How do you get the wing nuts excited?
Start thinking about a problem. They will immediately accuse you of conspiracies to take their god given Constitutional rights.
It is just an exploratory idea. Things such as when and where they would display ads or how they would update them are all matters to be investigated. If this can’t be done for whatever reason, I don’t think it will be pursued.
I do see useful uses for this technology though. Things like expired plates, no insurance,or if the plate doesn’t belong on that car would flash a warning or something.
Just thinking there folks.