The photo CNN cropped before using it for their article

Britain’s advertising watchdog has censured an Italian ice cream manufacturer over an advertisement depicting a heavily pregnant nun that appeared ahead of a papal visit to the UK.

The ad featuring the strapline “immaculately conceived” over an image of the expectant sister spooning from a tub of Antonio Federici ice cream was “likely to cause widespread offense,” the Advertising Standards Authority ruled…

The watchdog rejected the manufacturer’s claims that it was “using gentle humor” to convey the message that “ice cream is our religion…”

“We concluded that to use such an image in a light hearted way to advertise ice cream was likely to cause serious offence to readers, particularly those who practised the Roman Catholic faith.”

The Antonio Federici ad is the company’s second invoking religious imagery to fall foul of the ASA. An advertisement featuring a nun and a priest eyeing each other for a kiss was banned in July last year…

It said it had also been banned from showing another advertisement showing two men dressed as priests apparently on the brink of sharing a kiss. The ASA has not published any ruling on the ad.

A statement from Antonio Federici said the company was seeking to relaliate by securing a series of billboard advertisements along the route the pope’s motorcade is expected to take during his visit to London.

Har!




  1. Luc says:

    You know what’s really, really bad about these ads? Tell me now, don’t look, don’t cheat: what was the name of the brand again? Honestly, I have forgotten already. I always do. Hey, remember that brilliant ad? Oh yes, sure do. The brand? Pff! No idea.

  2. King Alfred the Great (Jerk Off) says:

    Song of Solomon
    Chapter 1

    1. The song of songs, which is Solomon’s.
    2. Let him kiss me with the kisses of his mouth: for thy love is better than wine.
    3. Because of the savour of thy good ointments thy name is as ointment poured forth, therefore do the virgins love thee.
    4. Draw me, we will run after thee: the king hath brought me into his chambers: we will be glad and rejoice in thee, we will remember thy love more than wine: the upright love thee.
    5. I am black, but comely, O ye daughters of Jerusalem, as the tents of Kedar, as the curtains of Solomon.
    6. Look not upon me, because I am black, because the sun hath looked upon me: my mother’s children were angry with me; they made me the keeper of the vineyards; but mine own vineyard have I not kept.
    7. Tell me, O thou whom my soul loveth, where thou feedest, where thou makest thy flock to rest at noon: for why should I be as one that turneth aside by the flocks of thy companions?
    8. If thou know not, O thou fairest among women, go thy way forth by the footsteps of the flock, and feed thy kids beside the shepherds’ tents.
    9. I have compared thee, O my love, to a company of horses in Pharaoh’s chariots.
    10. Thy cheeks are comely with rows of jewels, thy neck with chains of gold.
    11. We will make thee borders of gold with studs of silver.
    12. While the king sitteth at his table, my spikenard sendeth forth the smell thereof.
    13. A bundle of myrrh is my well-beloved unto me; he shall lie all night betwixt my breasts.

    WOW, besides condoning abortion and infanticide, the bible also has porn !!!

    NOTE, Chapter 2 would be censored.

  3. jescott418 says:

    I guess the father can’t be a Priest because she is not their type. Ha Ha.
    Maybe she got pregnant before becoming a nun? Can that happen?
    Anyway, I think the Catholics are just going to have to take some ribbing after all that has gone on.

  4. deowll says:

    Um, I don’t know what these people are trying to do but I doubt if it is sell ice-cream.

    Of course maybe they think any press is good press. No I’m not all that offended. I just think they are jerks who get their jollies by trying to offend. Nothing happening here, move on.

  5. Mextli says:

    OK Eideard that’s your religious quota for the day now it’s time for a Tea Party or Republican one.

    You are almost as consistent as Dallas.

  6. Floyd says:

    I gave up Catholicism for Lent a long time ago. Catholics are so full of guilt about the wrong stuff that they tend to have very strange consciences.

  7. Elvis Presley says:

    A pregnant nun eating ice cream? Is everyone turned on as much as I am?

  8. Dallas says:

    #24 Mextli – Thank you! Being factual, consistent and presenting a rational conclusion is something I strive for.

    We do need something Republican-ish but not bathroom sex, cheating on wives or fear mongering. Perhaps something along the lines of lying to constituents to get their vote or some pork spending directed at lobbyists.

  9. Yankinwaoz says:

    Where does it say she is pregnant? She might just have a big ice-cream belly.

    #4 got it right. This is no different that than gay dating website that got all over the news for having their Superbowl ad declined. In that case, there was no way in hell this gay dating website had the budget for a Superbowl ad. So they shot a cheap ad they KNEW would get declined. Then they raised a fuss and got more publicity that if they had actually paid.

    We are all being manipulated.

  10. Cursor_ says:

    They did not wish to possibly upset an ex-hitler youth.

    OK….

    And the punch line is?

    Cursor_

  11. Mextli says:

    #27 Dallas ” Perhaps something along the lines of lying to constituents to get their vote ”

    Funny you should mention that. I saw a fine example of that behavior this afternoon near a white house at 1600 Pennsylvania Av.

  12. go to hell Pope says:

    Catholic’s are not offended when children are molested but they are of a commercial .wow im glad America kicked its butt who wants to be part of a censored government so sad.

  13. BuzzMega says:

    They also banned an ad showing Mohammed licking his lips in glee with an empty spoon in his hand.

  14. Mr. Fusion says:

    So who said she’s pregnant? She could be stashing the soccer ball she confiscated at recess.

  15. Billy Bob says:

    They could introduce a lemon sorbet by showing the British fops at lemonparty.org.



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