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Throwing a party? Kim Kardashian would love to attend — if you’ve got a couple hundred thousand dollars to spare.

The ubiquitous Kardashian family (Kris, Kourtney, Kim, Khloe, Robert, Kendall, Kylie and Olympian Bruce Jenner) has taken reality fame to a new level, translating one television show into a veritable branding empire. The Hollywood Reporter, which works to unlock the secrets of the clan in their issue, reports that, in all, the family took in a whopping $65 million in 2010.

But for what?

Their faces — and names — are everywhere, but many don’t quite know what the Kardashians do, exactly. That’s easy: they just live their lives. It’s just that they let everyone else watch in. And then buy.

Here’s the whole, depressing story of this poor family who have to deal with horrific problems like these:

And then there are those who watch the family’s three series on E! (with a fourth going into production this year) for the there-but-for the-grace-of-God voyeurism: Thank God my mom doesn’t want to know the size of my boyfriend’s penis! Hey, at least my dad isn’t walked over by every single member of his family and my mom doesn’t engage me in a postpartum discussion about personal lubricant. When asked about that last particular discussion, [Bruce] Jenner looks genuinely puzzled. “Really? Who hasn’t had to use lube?”