And you tried to convince everyone that you bought that monster 3D TV for sports. Riiiight!

Following its successful 2009 launch of the first linear adult HD channels (PENTHOUSE HD, PENTHOUSE HD1 and PENTHOUSE HD2) Penthouse announces its launch of another first: PENTHOUSE 3D – the first Pan European 3D formatted adult channel. The channel will launch on March 1st, 2011. Highlights include 100% Full 3D Native HD, 30 hours refreshment monthly and programming that includes soft core and hard core feeds.

Penthouse 3D will be available on a daily basis from 11:00 pm until 5:00 am (GMT +1) on ASTRA 3B, 23, 5 Degrees East. With the launch of Penthouse 3D, Penthouse continues to remain on the cutting edge of technology. And, while today’s 3D formats are a relatively new technology, it is simply a matter of time before 3D is a staple format like HD.
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Jacky Wauters, Head of NOA Productions, Penthouse channels’ European distribution partner says, “Thanks to the increasing consumer acceptance of 3D, I am delighted to work with Penthouse to be able to satisfy the needs of the consumers and broadcasters alike who demand high quality, cutting edge entertainment backed by a solid and well established brand like Penthouse.”