That all-important “one more thing” from Apple’s software presentation is part of the iCloud Web application and storage suite. It was a coup of sorts — and Apple’s win over competitors could be attributed to Jobs’ experience at Pixar Animation Studios, which he co-founded.
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In that interview eight years ago, Jobs described the vast divide between technology and entertainment executives, and he talked about how he bridged it.

“One of the things I learned at Pixar is the technology industries and the content industries do not understand each other,” he said. “In Silicon Valley and at most technology companies, I swear that most people still think the creative process is a bunch of guys in their early 30s, sitting on a couch, drinking beer and thinking of jokes. No, they really do. That’s how television is made, they think; that’s how movies are made.”

Likewise, record executives can’t relate to technical people, Jobs said.
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Because technology companies treat record labels like clearing houses for content, Silicon Valley bigwigs have trouble getting through the door, Jobs suggested. So it was perhaps Jobs’ expertise from Pixar, during his exodus period from Apple, that has given him the edge to secure risky deals with entertainment giants first.