South Africa’s advertising watchdog has banned a television commercial depicting angels falling from heaven because they are attracted to a man’s deodorant after a complaint from a Christian.

The advertisement for Axe deodorant (known as Lynx in Britain) features winged, attractive women crashing to earth in an Italian town.

The scantily-clad women are then drawn towards a seemingly unremarkable man preparing to get on a moped. They regard their quarry lasciviously while sniffing the air before one by one smashing their halos and advancing towards him.

A viewer who complained to South Africa’s Advertising Standards Authority (ASA) said the suggestion that God’s messengers would literally fall for a mortal being because of a deodorant was incompatible with his belief as a Christian.

ASA agreed, and ordered Unilver SA, which sells Axe deodorants, to withdraw the advertisement.

As such, the problem is not so much that angels are used in the commercial, but rather that the angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires,” it said in a statement.

Idiots. Like – if you don’t like the commercial don’t buy the fracking deodorant!



  1. Post #29- bobbo, the pragmatic existential evangelical anti-theist CANNOT FIX this blog all by hisself, but tries nontheless says:

    So, the Bible Thumpers wonder: “A better question, that probably hasn’t been asked, is why is it that Christian icons are the only ones picked on by the advertisers?” //// Ummm–because this is a Christian Nation? Isn’t advertising MEANT to draw in the majority of the population?

    Similarly—why was the ad run in English here in America but they switch to Spanish when shown in Spain? Why did they do that?????

    These dopes that think this imaginary dogma explains the ultimate meaning of the universe ironically have difficulty understanding the basics?

    Haw, HAW!!!!!

    Stoopid Hoomans.

    • ReadyKilowatt says:

      Because Christians usually just write an angry letter.

      Some other religions will put out a hit on you if you mess with their deities.

      • Post #34- bobbo, the pragmatic existential evangelical anti-theist CANNOT FIX this blog all by hisself, but tries nontheless says:

        Ready==what you say may well be true, but isn’t it irrelevant? I will rephrase hoping the different words will communicate the same idea: if I am christian and I want to make money in a christian dominated market, why would I even emotionally relate to/think of anything but christians themes and characters AND if that weren’t true and I was just a well educated and trained advertising executive–why wouldn’t I target christians with christian symbols? Its the same reason most ads are filled with white people: they are the majority for a few more years.

        If making fun of Muslims would get more customers into the stores of their clients—you don’t think we would see Mohamed on a camel?

        Its MONEY STUPID!!!!!!!!

        Gee–I used two different explanations. Maybe one will stick.

        • Animby - just phoning it in says:

          “Mohamed on a camel?” Bobbo? are you suggesting bestiality there? Shame, shame. A fatwa on you.

          “the suggestion that God’s messengers would literally fall for a mortal being because of a deodorant” Hmmm. Do you suppose god sent an angel to Mary saying, “I’ll be there in three days … don’t bathe!”

    • pedro says:

      What, suffering from number withdrawal?

      Poor Bobbo

  2. sargasso_c says:

    It is pretty much offensive in every respect to most people. Like their deodorant.

  3. deowll says:

    If you are a Christian you know that the Bible doesn’t even hint that angles have wings. None of the ones in it have wings. They don’t seem to be female either.

    Um one of the girls came out of the basement. I suppose that was their idea of a fallen angel.

    I’m only modestly bothered by such heathen junk.

    • Post #34- bobbo, the pragmatic existential evangelical anti-theist CANNOT FIX this blog all by hisself, but tries nontheless says:

      Do-ill==if the bible doesn’t have female angles with wings then why would you take offense at all? Speaking of angles, I thought all those babes were acute.

      Ha, ha. But as a mathematician, I’m only modestly bothered.

    • Benjamin says:

      Some angels have wings. It’s just that they either have four or six wings. They are not used for flying though. Seems angels are strange looking and do not resemble beautiful women.

      I am not offended by this commercial. Even if I was offended, they still should be ale to run the commercial.

    • Gary, the dangerous infidel says:

      deowll, if you’re going to be a Christian, you should really read the Bible more carefully, especially since it is the only authoritative (cough) source for your beliefs. The Old Testament describes the Ark of the Covenant as including in its construction two solid gold depictions of angels with their wings spreading upward. And when Solomon built his temple, there were wooden statues of angels inside the inner sanctuary, also with wings. There is no indication within the stories that these people knowingly produced false depictions of angels.

      Of course, atheists know that angels are really fictitious beings, but within the mythology of the Bible, they were depicted with wings, probably for the benefit of those not lucky enough to have spotted one of these elusive creatures ;-)

  4. Shubee says:

    I’m a Christian and I don’t see why this commercial is offensive.

    • pedro says:

      Is the person who brought this story’s idea to make this look awful when there are plenty more disgusting things in the US that have absolutely nothing to do with Christians.

      There are morons everywhere

  5. Taxed Enough Already Dude says:

    I have it on good authority that is an accurate look for Obama when he prowls the back streets of DC

  6. Skeptic says:

    Shouldn’t most angels be about 80-90 years old?

  7. Skeptic says:

    BTW, John… conversations within conversations within conversations is very annoying. Also, it’s not worth the hassle to search all over for any new hidden posts. I liked the numbered format better. So easy to refer to a post by number and name… all in neat order.

  8. UncDon says:

    Why aren’t there any male angels?

  9. admfubar says:

    :P new axe excite… even aholes will fall :P

    yeah that about sums it up

  10. Animby - just phoning it in says:

    Anyone consider these may not be fallen angels but rather escaping virgins? Q’addafi just arrived…

    BTW – I can’t think of a hell more intense than living with 72 virgins for all eternity. Give me a well worn ho or two that knows the way around a man.

    OTOH – the suggestion that Muslim heaven is carnal while Christian heaven is all singing hosannas, could give a seeker pause…

    • Post #46- bobbo, the pragmatic existential evangelical anti-theist CANNOT FIX this blog all by hisself, but tries nontheless says:

      I know you’ve heard it many times Animby but for those who haven’t:

      You know why they call camels the ships of the desert?
      Because they are filled with Arab Seamen. //// And no doubt a bit of Mohamed as well as the women are too dirty.

      Poor Africa……..Its what our Congress wants us to look like but we started with so many resources, its taking longer than they thought.

      VOTE ALL “NO NEW TAXES” POLITICIANS OUT OF OFFICE. Ha, ha. I am noting for the first time now several msnbc talking heads addressing the issue of STRUCTURAL UNEMPLOYMENT. No wild west to escape to.

      Its gonna be worse than climate change I tells ya.

  11. soundwash says:

    christians need to grow a pair and loose the thin skin..

    its appropriate though… they blamed a woman for the “fall” of adam. -seems only appropriate that women be painted as the fallen angels… har har..

    -s

  12. TThor says:

    I want that deodorant!!!!!!!!!

  13. Olo Baggins of Bywater says:

    What’s offensive is having those big-ass wings and no ability to use them.

  14. Jack vs says:

    Um, why must a mythical creature be used to decide what I may or may not do?

    If it’s ok to use angels, then why not fairies or unicorns?

    One of my favorite biblical stories involves angels – Genesis 19

    ” 1 The two angels arrived at Sodom in the evening, and Lot was sitting in the gateway of the city.

    4 Before they had gone to bed, all the men from every part of the city of Sodom—both young and old—surrounded the house. 5 They called to Lot, “Where are the men who came to you tonight? Bring them out to us so that we can have sex with them.”

    6 Lot went outside to meet them and shut the door behind him 7 and said, “No, my friends. Don’t do this wicked thing. 8 Look, I have two daughters who have never slept with a man. Let me bring them out to you, and you can do what you like with them. But don’t do anything to these men, for they have come under the protection of my roof.”

    So basically the only “good” man in Sodom (Lot) was prepared to give up his virgin daughters to be gang raped by a mob.

    And some fuck head is offended by some pretty girls acting as angels???????

    • Post #53- bobbo, the pragmatic existential evangelical anti-theist CANNOT FIX this blog all by hisself, but tries nontheless says:

      Jack–wow. Thank you for that. Heathens like me need to be reminded of the loving unchanging absolute word of the bible to appreciate its folly all that more fully.

      The only saving grace: believers are only hoomans: hypocrits all. Lazy, self seeking, unimaginative.

      Its a good thing too.

      Yea, verily.

      DVORAK=======FIX THIS STUPID BLOG.

      • Post #7- bobbo, the pragmatic existential evangelical anti-theist CANNOT FIX this blog all by hisself, but tries nontheless says:

        HAH!! I was so taken aback by that story of S&G that I looked it up. It gets worse:

        http://www.biblegateway.com/passage/?search=Genesis+19&version=NIV

        The Bible: source of morality?

        Can anyone be “proud” of being a christian?

        I noted that the warning of “don’t look back” could very easily have been taken as metaphorical as in don’t look back on your life here. Not really a direct warning not to physically look back in the direction of town once you leave or you will be turned into salt.

        So like god in his infinite pettiness.

        I also noted that Lot offered to clean the feet of the angels. The custom picked up in some customs/cults, not in others. I question this. If they were really angles, would their feet have gotten dirty?

        And why does god act thru intermediaries like these angels? And are there really something like 17 levels of arch angels each with their assigned type of duties.

        And if S*G was burned because of rampant homosexuality, what of those angels having sex with hoomans—or did they only want to— or what is the deal on that?

        Almost as nuts as Moronism.

        Thumpers?

        • Animby - just phoning it in says:

          So much wrong with these stories. Angels from the almighty can’t defend themselves from a mob in homo heat? There’s more, of course, but it’s like debating Mother Goose.

          I was actually enticed to respond because, Bobbo, you and I have had some disagreements (often handled like gentlemen) but I want to add my total agreement with your comment:
          “DVORAK=======FIX THIS STUPID BLOG.”

          Haven’t you (JCD) noted the diminished number of comments? It is so much more difficult to follow conversations now. There’s no easy way to identify new comments. I feel like a bungee jumper bouncing up and down trying to read the replies. And on my tablet, it’s almost impossible.

          Please, please, please make it linear, again. I don’t come here for pastel colors and ascii avatars. I come here to argue with Bobbo but, sadly, can’t find his posts when they appear as indents half a dozen posts ago.

          Sorry, Bobbette. Didn’t want to agree with you.

  15. pedro says:

    What a hypocrite!

    Next time, bring us a story where catholics are calling crazy things in Mars.

    Shees!

  16. So what says:

    Wow it took this long for the thumpers to get around to this add? I remember seeing on Spike and some other channels early this year. I guess when they keep showing whores in lingerie it take a while to write the letter. So did they wipe off the paper or just start over each time.

  17. So what says:

    “If it’s ok to use angels, then why not fairies or unicorns?”

    Because fairies are gay, and no sane person wants their penis covered in unicorn glitter.



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