In a sane world, telling a website “do not track me” would result in behavior that assumed the person making the request did not want to have unnecessary data collected about them.

But to the online advertising industry, that DNT:1 signal means, “Right, you’re one of those idiots who thinks this is about privacy. Now give me all your data. You’re welcome.”

I cannot make this stuff up. The representative to the W3C working group from the Direct Marketing Association (DMA) proposed this change the other day to the Tracking Definitions and Compliance section of the DNT standard:

Marketing should be added to the list of “Permitted Uses for Third Parties and Service Providers” in Section 6.1 of the Tracking Definitions and Compliance Document.
[...]
If you oppose online tracking, you’re un-American and you hate democracy. Also, the fact that big corporations can collect and collate personal data about you without your permission is a cornerstone of civil society, you communist.

Also, jobs.



  1. noname says:

    Of course, the internet which was/is a free gift of our tax dollars to Business is now something Business wants to own/control and profit by.

    That the way with everything American business post 80s; the public tax dollars finances basic research and the building of infrastructure, then business whines it’s not able to make a profit off the significant public free-be!

    • dusanmal says:

      Concepts and ideas a free gift? Infrastructure is total lie – name the percentage of Internet infrastructure built by the Government? Infrastructure in USA is built by Corporations and run by Corporations. Government even rides Corporate infrastructure for many of their own needs.
      Yes, basic research should be helped by the Government and Government should not expect a percentage of technology invented by building up on those basic findings. Mere invention of the Internet did NOT create Internet commerce nor anything else found on it. That layer is created by private ingenuity in which Government didn’t play any but obstructive role.
      Government DID NOT BUILD IT. Government contribution to say, Amazon, Facebook, … Dvorak.org,…: Zero, zip, zilch, nothing.
      Back to the real topic: free market is simple solution. Browser makers will create as safe environment as possible (hint: some features of IE10). People must also take responsibility for themselves and sacrifice some of conveniences in order to minimize tracking abuse. If anything bad can happen it is for someone from the Government to come and “help”.

      • noname says:

        dusanmal, The answer to your question “name the percentage of Internet infrastructure built by the Government? “ is 100% early on!

        And why shouldn’t the American people share in the profits of something they invest in? dusanmal, are you a communist?

        dusanmal, get your Technical History right!

        The government and only the government financed and supported much of the early internet.

        The TCP/IP stacks, that we all know and love today is also known as the DoD model due to the foundational influence of the ARPANET in the 1970s (operated by DARPA, an agency of the United States Department of Defense).

        The Internet was originally developed by DoD funded computer scientists, most notably through Darpa, the research arm of the Defense Department.

        DoD wanted a decentralized network architecture that could survive a nuclear strike. This internet decentralized network architecture was designed by Paul Baran.

        Later a British programmer Tim Berners-Lee, while at CERN, the European Particle Physics Laboratory, in 1989 gave the Internet a hypertextual link language. A method which made the World Wide Web or internet much more accessible. Tim Berners-Lee specifications of URIs, HTTP and HTML were refined as Web technology spread. In 1990 Tim Berners-Lee wrote the first web client and server.

        Our Big Government did indeed start the build of the most important communications platform of our time!!

        In this case, our Big Government was able to out-innovate the private sector, given the right focus and commitment (and freedom from being beholden to stockholders).

        Only later did IBM, ATT and DEC were the first major corporations to adopt TCP/IP, despite having competing internal protocols (SNA, XNS, etc.). In IBM, from 1984, Barry Appelman’s group did TCP/IP development. (Appelman later moved to AOL to be the head of all its development efforts.) They navigated the corporate politics to get a stream of TCP/IP products for various IBM systems, including MVS, VM, and OS/2. At the same time, several smaller companies began offering TCP/IP stacks for DOS and MS Windows, such as the company FTP Software, and the Wollongong Group.[7] The first VM/CMS TCP/IP stack came from the University of Wisconsin.

        Xerox did play a part in today’s internet, with their Ethernet technology, developed by Bob Metcalfe at Xerox PARC in 1973, is now the dominant Internet physical layer technology. But this was adapted onto the existing internet. Indeed the internet has other physical layer technologies.

        • The Monster's Lawyer says:

          Very good noname! I enjoyed the history lesson. To tell you the truth, I knew bits and pieces of it but you brought it all together in a nice litte chunk. Thanks again.

        • msbpodcast says:

          Right on.

          I hate these ignorant revisionist idiots who spew their right-wing propaganda not realizing that their glorious free market, as exemplified by the monopoly called AT&T, was against the entire concept of packet switching in the first place.

          The Bell execs and engineers said it could/would never work. Bolt Beraneck and Newmann proved that it does work.

        • Sea Lawyer says:

          I just happened to be reading an article last week where the orignial developers of the arpanet denied that the motive for its creation was to survive nuclear war. It was really just about having a better, more scalable way to connect remote computer system than using direct links.

        • Grey Bird says:

          Don’t forget the first graphical web browser (NCSA Mosaic) also created with government funding. Whose creators later founded Netscape and made a bundle from their government funded research. It was developed by NCSA at the University of Illinois at Urbana-Champaign. It was the fore-runner of all graphical modern browsers.

  2. MikeN says:

    The government already wants to collect all your health care data. Once Ron Paul leaves next year, the national health care ID card will finally be issued unless someone else manages to block it.

    Letting corporations track people to make some money will be a small price for getting their cooperation on government tracking.

  3. ECA says:

    OK,
    who here knows DOUBLE CLICK??
    its a tracking cookie from hell.
    Iv seen it on a few sites and they NEVER get rid of it..I send them notes about how it works, but they DONT CARE.
    They must be getting good money for this thing.

    It LAGS my system. its Stupid.

  4. GregAllen says:

    I am a broken record, but I’ll say this again:

    We need the geeks to save us! Geeks! Come to our rescue!

    They need to build privacy into the very core of our tools — browsers, texting, email, etc.

    We should all be able to surf around the net without our government, ISP, work, corporation or anyone knowing what we are looking at.

    Surely, this is something geeks can build into the internet.

    • noname says:

      GregAllen, I have the answer!

      You can send a nice sized check to my private company “Geeking PC Saviors”.

      “Geeking PC Saviors” can promise you complete anonymity when internet browsing.

      Send your check to 1313 West Mockingbird Lane, Dallas TX 75247.

      The “Geeking PC Saviors” promise to protect your good name. “Geeking PC Saviors” allows you to take control of your browsing identity and who can see it. “Geeking PC Saviors” handles the mechanics, to enforce your anonymity – and “Geeking PC Saviors” stands behind their service with a $1,000,000 Total Service Guarantee**.

      We are one of the fastest growing companies in the country and we employ more highly qualified and educated Americans then any of our competitors; you have our quality assurance guarantee!

      Listen to what some of our satisfied customers have said!

      John C. Dvorak, “Geeking PC Saviors” member since 2009

      “”Geeking PC Saviors” informed me about someone in Maryland (the NSA program for internet eavesdropping), tried to monitor and intercept my internet viewing habits. It was more than just a one-cell-phone deal. And they used my Social Security number. I said, ‘Oh my gosh. What am I going to do? “Geeking PC Saviors” was so incredible. They took care of everything…”

    • The DON says:

      Certainly Gregg

      This is not technologically difficult to achieve.
      The difficulty lies in identifying ‘YOU’ as someone who wishes to NOT be tracked.
      In order to do this, we just need you to identify yourself as one of these DNT people everytime you browse the web…..
      a supercookie should take care of it, and then you wont have to worry about it ever again :-)

  5. orchidcup says:

    Please don’t track me, bro.

  6. Don Darpa says:

    No, you’re going to get more and more ads, more and more tracking, AND they’ll charge you for viewing their “content”.
    Why? Because they CAN. Why? Because you’ll LET them. Why?
    Because you can’t give up your cat pictures. Why? Because your capacity for critical thought has been surgically removed.

    Your bed. Lie in it, SUCKA!

    • noname says:

      Sorry Don Darpa, you have not sufficiently explored the cause-and-effect relationships underlying Internet Ads and content cost!

      The standard of 5 Whys is a well established critical component of problem-solving. You have failed that standard miserably!

      The 5 Whys is a question-asking technique used to explore the cause-and-effect relationships underlying a particular problem. The primary goal of the technique is to determine the root cause of a defect or problem.

      Therefore, your results, your methods and your critical thinking can not be trusted!

      1.) Why? Because they CAN.
      2.) Why? Because you’ll LET them.
      3.) Why? Because you can’t give up your cat pictures.
      4.) Why? Because your capacity for critical thought has been surgically removed.

  7. Admfubar says:

    here are a couple of places to help with not being tracked…

    http://winhelp2002.mvps.org/hosts.htm

    http://hosts-file.net/

    these two places are just a start..

    also any linux distro will help greatly as well, stop using unfree proprietary software as much as you can..

    :)

  8. Dallas says:

    Oh Please…Sorry to inform but you’re being tracked. You have been tracked and will continue to be tracked.

    It’s not IF , but rather who has access to the data and what they do with it.

    • noname says:

      Not so Dallas!

      If you send (Dallas you can also do a walk-in) a nice sized check ($10,000.00) to my private company “Geeking PC Saviors”, we can promise you complete anonymity when internet browsing.

      Send your check to 1313 West Mockingbird Lane, Dallas TX 75247.

      The “Geeking PC Saviors” promise to protect your good name. “Geeking PC Saviors” allows you to take control of your browsing identity and who can see it. “Geeking PC Saviors” handles the mechanics, to enforce your anonymity – and “Geeking PC Saviors” stands behind their service with a $1,000,000 Total Service Guarantee**.

      We are one of the fastest growing companies in the country and we employ more highly qualified and educated Americans then any of our competitors; you have our quality assurance guarantee!

      Listen to what some of our satisfied customers have said!

      John C. Dvorak, “Geeking PC Saviors” member since 2009

      “”Geeking PC Saviors” informed me about someone in Maryland (the NSA program for internet eavesdropping), tried to monitor and intercept my internet dirty viewing habits. It was more than just a one-cell-phone deal. And they used my Social Security number. I said, ‘Oh my gosh. What am I going to do? “Geeking PC Saviors” was so incredible. They took care of everything…”

      • noname says:

        Come on People! SEND ME YOUR MONEY!

        HURRY WHILE THE OFFER LAST!

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        • noname says:

          In 2012 “Geeking PC Saviors” has served its 11 billion and 10th customer and still counting!

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  9. MikeN says:

    This is for customer’s benefit, as it allows you to receive sales offers that suit your needs. Allowing people to opt out raises the cost for others, so it is for public’s benefit if everyone is involved.

  10. msbpodcast says:

    Try looking at a collusion graph of everybody who’s watching you as you surf from site to site in the course of a day and you will be astonished/disgusted/surprised.

    Now imagine them doing that day after day, site after site, click after click, all invisibly and all behind your back.

  11. MikeN says:

    It is necessary that noone opt out of being tracked, as the trackers need to have 100% reliability to verify their models. After they have bguilt the model, anonymous tracking is acceptable.

  12. Glenn E. says:

    It’s very simple, really. Whenever enough money is involved. The common vocabulary is up for grabs. Words’ meanings that we took for granted as knowing since grade school. Suddenly get redefined in the board rooms, the court rooms, and halls of big government. “Up” is now “down”. “Right” is now “wrong”. “No” is now “Yes”. Though that’s the simplest way of putting it. The change of meaning, is usually couched in consulted legal speak. Something I’m sure many an Ivy League institution excels at teaching.

    It’s really about communication, and language. And when you can control and befuddle that. You can wrap just about everyone, around your little finger. All you have to do is insist that your understanding of words, exceeds that of others. And then it doesn’t matter what words were used in contracts and constitutions. As long as you can get away with giving the words new meanings. You can make them serve your purpose, any time.

    I’ve seen labor contracts get “reinterpreted” by the latest batch of college trained slicksters, that come along. I’ve seen newly minted Supreme Court justices, rethink past laws and rulings, in favor of the latest regime’s dogma. I’ve seen political and consumer marketing, take significant negatives, and turn them into positives. Just by using the right words. The product is still a load of crap. But you’re made to feel better for accepting it.

    A friend of mine got into marketing school, some years back. And he basically told me that this is what they have to learn to do. Make up for the products’ faults and failings, with the Ad copy. So basically what they want to know about you, thru their “research”. Is what advertising tricks work on you? And just how gullible you are?

  13. Ding Dong says:

    Just a few inconvenient FACTS for you (Uncle Dave):

    Direct Marketing Association CEO is Lawrence M Kimmel. He is a DEMOCRAT!

    Direct Marketing Association Chairman is G. Stven Dapper. He is also a DEMOCRAT!

    They have BOTH been big supporters of DEMOCRAT politicians and often try to promote liberal agenda!

    So is it any wonder why this is all FUCKED UP – and “communist”?!

  14. MikeN says:

    Do you allow location data to be sent from your cellphone?

  15. Supreme Ultrahuman (I see the comment system is still designed for retards.) says:

    I read the piece from the advertisers and thought “Jesus, these folks brains work like liberals – holy crap what a twisted mess of non-logic. Next thing you know, they’ll be apologizing for America.”

  16. MikeN says:

    Obama campaign volunteers make phone calls with personalized data of the person they are calling, such as what they like to drink, their personal likes and dislikes, what websites they visit, such as pornsite, etc.