Think Siri is a little spooky? Then you won’t like contextual intelligence, a capability researchers are working on to make phones too smart for their own good.
Oliver Brdiczka, a manager at PARC, is working on contextual intelligence. The research, he hopes, will allow enterprises and the government to use data that is accumulated as we use our mobile phones. The data mined from our email messages, Facebook conversations, and sensors in the phone can be used for a variety of purposes, including intelligence, marketing and app design, even employee relations. In other words, owning a smart phone with this capability will be like having a spy ratting out your thoughts to the government.
For instance, PARC is working on a project that predicts a person’s personality through their online behavior. The idea, Brdiczka said, is to market this data to enterprises, who want to know people’s intent for targeted advertising or developing content customization.
Psychological models also can be extracted from the sentiment of emails and conversations on Facebook, noted Brdiczka. The government could use this information to determine if people are depressed or suicidal or have malicious intent.