Anheuser-Busch InBev NV (ABI), the world’s biggest brewer, was sued by consumers in three U.S. states for allegedly overstating the alcohol content in its Budweiser beer.
AB InBev’s St. Louis-based Anheuser-Busch Cos. routinely adds extra water to its finished products to produce malt beverages with significantly less alcohol content than displayed on its labels, violating state statutes on consumer protection, according to a complaint filed yesterday in federal court in Philadelphia. Similar lawsuits were filed in federal courts in New Jersey and San Francisco.
“AB’s customers are overcharged for watered-down beer and AB is unjustly enriched by the additional volume it can sell,” Thomas and Gerald Greenberg said in the Philadelphia complaint…
The complaints accuse the AB InBev unit of also mislabeling the amount of alcohol in Bud Ice, Bud Light Platinum, Michelob, King Cobra, Busch Ice, Black Crown, Bud Light Lime, Hurricane High Gravity Lager, Natural Ice and Michelob Ultra.
Josh Boxer, an attorney for plaintiffs in California, said additional lawsuits will be filed against the company in Ohio and Colorado. The California complaint, filed by Sonoma County residents Nina Giampaoli and John Elbert, seek to represent consumers in the state and consumers nationwide who have purchased AB InBev products in the past five years. All three complaints seek damages exceeding $5 million.
Total damages “could be quite significant based on the volume of products that AB produces a year,” Boxer said…
There is nothing more classic about capitalism than some scumbag “watering the beer” to increase profits. Should be an interesting case to follow.