Given their insane daily revenues, they can afford lawyers the way MickeyD’s sues companies for using “Mc” in a business name.
Mobile developers that make games with sugary treats might soon get a call asking them to cease and desist.
Yesterday, GamesBeat reported that the U.S. Patent and Trademark Office approved the “Candy” mark for Candy Crush Saga developer King. While other companies still have 30 days to prove to the USPTO that this trademark will hurt their business, that’s not stopping King from going after certain games that prominently feature candied treats.
The company explained to GamesBeat that it won’t, however, go after every company that uses “Candy.”
“We have trademarked the word ‘Candy’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion,” a King spokesperson told GamesBeat. “We don’t enforce against all uses of ‘Candy’ — some are legitimate, and, of course, we would not ask app developers who use the term legitimately to stop doing so.”