
What do these stories tell you about daily newspapers?
CNN.com – ‘Daily Show’ viewers ace political quiz – Sep 29, 2004
Viewers of Stewart, Letterman and Leno scored better on a quiz of political knowledge than people who do not watch late-night comedy.
Comedy Central was waiting for news like this. On September 17, Stewart appeared on Bill O’Reilly’s “The O’Reilly Factor” only to be told his viewers are “stoned slackers” and “dopey kids.”
“You know what’s really frightening?” O’Reilly asked Stewart. ” You actually have an influence on this presidential election. That is scary, but it’s true.”
Comedy Central used its viewers’ test scores Tuesday to strike back at Fox News Channel and O’Reilly’s viewers.
It also trotted out stats from Nielsen Media Research to show that Stewart’s viewers are not only smart, but more educated than O’Reilly’s.
“Daily Show” viewers are 78 percent more likely than the average adult to have four or more years of college education, while O’Reilly’s audience is only 24 percent more likely to have that much schooling.
Yes, but what’s that got to do with being a “stoned slacker?”
related link from Boston Herald.























