Sony ad causes white riot from Guardian Unlimited: Gamesblog — What are they thinking? Who is running Sony? Himmler?
A new billboard advert for Sony’s white PSP has caused consternation across the US videogaming community. The ad shows a white model dressed entirely in white threateningly grasping the face of a black model. Next to them are the words, “PlayStation Portable. White is coming”. The ad can also be seen on the Dutch official PSP site.
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#26 – Speaking as a white person I’d like it just fine if you’d speak only for yourself.
Matt, if you do not feel guilty, it’s only because you are a white-supremacist – at least that’s what they shout from the rooftops. The Japanese have dared to show a picture of a white-person fighting back, which is strictly verbotten. That’s what this billboard is about, and is why the people here are “shocked”. People like JohnnyCakes are stricken by a deep primal fear from such images.
I neither feel guilty, nor elation over this ad. I find it repulsive. Not because it is a white attacking a black. It is repulsive because physical assault happens everyday around the world. If you get your jollies seeing two women fight, then you are sick. If you prefer seeing a white woman winning the fight just because of her color, then you are even sicker.
Xully # Matt. I am not a white supremacist and do not feel guilty being white. That is what I was born and will be until I die. That does not make me any better or worse then anyone born with a different color skin, race, or nationality. What happened before I was born is history. What happens today is what I am concerned about and I will work to help anyone I see being belittled, shamed, hurt or discriminated against simply because of what they were born.
This not a picture of a white woman fighting back as xully suggests. It is a picture of a white woman assaulting a black woman. We don’t know what happened before or after the picture was shot So we may only interpret the actual picture.
And please, don’t include me in your “White Supremacist” comments.
What’s the big problem? The models in this ad don’t represent the white and black races, their cultures and people, etc. Just the simple, meaningless colors colors “white” and “black.” The different skin colors are used to better differentiate the colors of the systems, not promote racism. Most people just abstract from this too much and call it racism. If it does promote racism, what would it say: “Black people are obsolete PSPs”? It would be too nonsensacle to be racist anyway. And why does it seem that all my white friends hate this advertisement and all my black friends love it? Such is the American way…