Time – Friday, Aug. 17, 2007:

While music-industry sales have plummeted, no genre has fallen harder than rap. According to the music trade publication Billboard, rap sales have dropped 44% since 2000 and declined from 13% of all music sales to 10%. Artists who were once the tent poles at rap labels are posting disappointing numbers. Jay-Z’s return album, Kingdom Come, for instance, sold a gaudy 680,000 units in its first week, according to Billboard. But by the second week, its sales had declined some 80%. This year rap sales are down 33% so far.

Hip-hop now faces a generation that takes gangsta rap as just another mundane marker in the cultural scenery. “It’s collapsing because they can no longer fool the white kids,” says Nickels. “There’s only so much redundancy anyone can take.”

Before anyone accuses me of being an old fuddy duddy (which I am) I grew up with rap music. From the 80s through the 90s I listened to Run-DMC, Public Enemy, the Getto Boys, Cyprus Hill, to name a few. Eventually I got bored of the new stuff coming out. The music industry should realize that all genres of music will eventually become niche, mutate into something new, or die.

  1. SouthWest D says:

    Let me first start by saying Hip Hop is far from dead just because the phrase was used loosley and you rock, cuntry, and hip hop hating peolpe jumped to it dosent mean its true…… If anything is dead its most all other forms of music.

    Example: every where you go Hip Hop is there on your t.v on your computer in your magazines, ect.

    But wheres the rock or cuntry? I honestly never hear anyone playing any other type of music. So I leave you with a quote from Marc Ecko:

    “When you show your dis like for the new age of music you truly show your age.”

    Hip-Hop isnt dead it lives on in all the good rappers Jay-z, Nas, Cassidy, 50 Cent, Fabolous, Lil Wayne, and Young Jeezy ( Yes Jeezy ) along with countless others.

  2. Dauragon88 says:

    “Hip-Hop isnt dead it lives on in all the good rappers Jay-z, Nas, Cassidy, 50 Cent, Fabolous, Lil Wayne, and Young Jeezy ( Yes Jeezy ) along with countless others.”

    No, it lives on with MF Doom, Madlib, Kovas, El-P, J-Dilla, Ghostface, Count Bass D, ect.

    • jeff says:

      See first of all you misunderstood the question … He asked if Rap is dead not Hip Hop – 2 different things, now are we referring to hard core rap? Dirty south Rap? pop rap? Rap is very common, too common. I saw this trend as a former DJ a while back. Once we see Grandmas, and cartoons rapping and even bugs bunny or Fred Flintstone with his shoes untied, trying to be cool. its time for a change. Dirty south and dance rap still plays well in clubs but has little substance. The Hardcore rappers are older and becoming fathers / husbands and cant continue to act the way they did as teens. The cleaner rappers just dont get the street cred to sale records, and the White audience has moved on to other styles of pop and mostly dance music. there is no real history in rap and new rappers have little respect for there predecessors and for the historic value of rap. Most would not be caught dead playing a 5 year old rap song for fear of looking uncool. like other forms of music – classic Motown, Club music from the 70s and 80s. radio pop all hold up because it lasts. a 18 year old that likes little wayne now, would look silly in 10 years singing songs like “Duffel bag boy”. at age 28, where as we can sing Marvin Gay / lets get it on till we die. thats a historic and lasting song. Very little rap gets to that status. some HIP HOP will though. 2 different animals, hip hop is a culture , rap is a style of music.

  3. John Hoffman says:

    Now that rap is over, I plan to go back to pre-MTV Stones and Zeppelin!

  4. Jerk-Face says:

    60. “If anything is dead its most all other forms of music.”

    Gee, is reading really that hard?! From the article, right above, in BOLD you fricken moron!

    “no genre has fallen harder than rap”

    “rap sales have dropped 44% since 2000 and declined from 13% of all music sales to 10%.”

    In other words, rap (or hip-hop, or whatever you want to call it this week) is selling less than every other form of music. Moron.

    “But wheres the rock or cuntry?”

    Actually, Country is the only popular music that is growing in sales. (I”m assuming it’s because country music fans are too stupid to download music off the internet.)

  5. zakt32 says:

    I go to a highschool i hear much more classic rock blaring from headphones than rap. Pink Floyd’s album dark side of the moon, the logo is on so many shirts, i see many led zeppelin shirts and the doors as well as other classic rock bands.rock might not b the best influence but there’s definetly a better influence than rap

  6. homercrowley says:

    Music is beginning it’s dark ages, likewise few
    magicians will surface to exorcise the demons killing each genre. 2 such Saviour Palladins are
    Secret Chiefs 3 and Sleepytime Gorilla Museum.
    You do some background research.

  7. RolandoP says:


    You can’t spell ‘Crock’ without ‘rock’

    80% of ‘Crock’ is ‘rock’



  8. teevo says:

    Rap isn’t cool anymore, not at all. Its over. I think hip hop hit a peak in 94-98 then in 2003 the death of tower records, was the sign of the death of jazz, rock, real hip hop, blues and classical. Whats left is Pop, hitmaker music and Country, all factory music.

  9. dArEdDeAtH says:

    back in da 90s rap wuz actually good and people actually tried to make good beats and lyrics now people just throw together a bunch of bullshit bout hoez n bein in da club n stupid shit like dat

  10. talentfan says:

    Rap is a sad crappy blimp in musical history, just like disco–but unfortunately it lasted longer. Also, some disco artist actually had some musical talent. How the hell could the music industry (or the stupid consumers) have tolerated a genre that promotes lack of any musical talent for so long??

    I can find good in any musical genre, so long as an artist can write, sing, play an instrument or do any combination there of. But when all you have to claim as talent as an artist is to talk / rhyme, use profanity, “sample” or steal other artist’s music and spew forth mindless drivel—-that ain’t talent.

    Somewhere along the line American music consumers forgot this and music industry executives have pumped money into this crap now for over 15 years! Enough! Move on! Start promoting something worth listening to!

    Yes the digital age and the internet have contributed to killing the music industry to some degree— but the real real reason the music industry is dying is because no one is promoting any true talent out there.

    Most of the top paid musical “artists” today don’t even sing live or really play their instruments. The ones that do haven’t written anything that will stay the test of time.
    If you reward mediocre crap, that’s what people will produce!


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