OGC unveils new logo to red faces – Telegraph — Ooops! Maybe keeping things under wraps for so long is not a good idea.

It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.

The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.

According to insiders, the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.

Oooops! Office of Glandular Control?

Found by rumblestrip.

  1. ethanol says:

    Ha! Reminds me of a Fortune 500 client of mine. They had a committee come up with the name for a new division, created the company and started running it. I asked if they realized that was the name of a poison. Blank, annoyed stares is what I received for bringing it up.

  2. JimD says:

    Ah, the Department of Silly Wankers !!!

  3. darthweef says:

    That’s awesome… simply awesome.

  4. pat says:

    “but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.”

    Or, maybe they did! LOL

  5. macdonst says:

    That reminds me of when my former company went on an exhaustive search for a new name and came up with “!”. Well being computer geeks we pointed out the people in the industry would read this as “Bang”. The name change was quickly forgotten.

  6. Gern Blanston says:

    Now that’s a Chicken chicken chicken CHOKER !

  7. chrisbutts says:

    Here’s a few more “logos gone wrong” LOL



  8. brendal says:

    That looks a lot like Bill Clinton…

  9. Shin says:

    Maybe they can sell it to a prostate cancer prevention agency….

  10. RBG says:

    I think all the time and effort could be saved if it could be re-purposed for a prostate health campaign.


  11. solak says:

    Sorry, this one came to mind and I can’t get rid of it. So it just must be shared.

    OGC = Opportunistically Grabbing C*ck.

  12. FrRalphZ says:

    I am definitely in the wrong line of work.

    Imagine, getting paid that much money for coming up with the incredibly creative idea of putting three capital letters together! Even I, who haven’t been able to color within the lines since Kindergarten, could have done better than that!

    I guess they deserve whatever grief they get from people who were at least creative enough to turn the letters sideways!

    Oh well, back to my coloring books!

  13. The Monster's Lawyer says:

    #7 ! == NOT (C/C++)

  14. BlackCat40 says:

    I agree. Let’s start our own company. I have a friend that is a graphic artist and does logos and websites for a living. She entered one of her pieces in a contest and won honorable mention so I went to the show to check it out. When I got there I was amazed. She had gone into Word added shadow to the font, made the font color white, and make the letters about 2″ high. She then printed it on a white piece of paper. So it was an 81/2″x11″ piece of paper in landscape with the word white in drop shadow in the middle. Something I can recreate in about 30 seconds.

  15. good one says:

    And a political party’s work in progress when trying a new name:
    Canadian Reform Alliance Party (now Canadian Reform Conservative Alliance)
    Too funny.

  16. Anoni Mouse says:

    My high school was a public magnet school named the Academy for the Advancement of Science and Technology (AAST). When they realized how much money they could make (read: steal) with these academies, they create a whole slew of them, each with its own acronym (ABCT, AMST, AEDT, …).

    In a feeble attempt to unify the whole operation they decided to have one name for all the academies: Bergen Regional Academies. Of course it was only after they had all the envelopes, letterhead, business cards, etc. printed that they realized the oversized bolded letters spelled BRA.

    Rather than trying to reuse all they had purchased (letterhead as scrap paper, envelopes with labels correcting the return address, etc.) they insisted that it all be destroyed.

    After all that they added the word ‘county’ to become the Bergen County Regional Academies [http://bcts.bergen.org/], a center for excellence in government waste since 1992.

  17. LavaHot says:

    What surprises me more is that it cost 14,000 LBS to create that. I could replicate that logo inside of 20 minutes in photoshop.

  18. Usagi says:

    And he’s bow-legged, too!

  19. Uncle Ben says:

    FrRalphZ Imagine, getting paid that much money for coming up with the incredibly creative idea of putting three capital letters together!

    Its much more than that, mate, not only do you have to think of the capital letters, but also you have to know who has the £14,000 budget to pay for the logo and what club they play golf at …..

  20. I was working for a US firm that was collaborating with a team in Germany. The German org had just developed their Testing and Assessment tool, and wanted to call it the “T & A Tool.” They suggested this in a conference call.

    It took several minutes for those of us in the US to stop laughing long enough to explain the alternate meaning of “T & A” in the US. – Tim

  21. Ah_Yea says:

    I think it’s the perfect logo. It’s the Department of Commerce. Probably full of old men.

    Imagine sitting at a bar and handing the local barfly your business card. You know you want to impress…
    What better logo says MONEY and VIRILITY!

    #8, Chrisbutts, Those are great logos!
    I think the “PMS Security” is a winner. Something useful for husbands everywhere!

  22. John Paradox says:

    All I have to say is:

    WANG computers


  23. informan says:

    You could replicate that in photoshop in about 20 min???? good for you ace, it would take the rest of us about 30 seconds.

    They weren’t paid to “replicate” something you incredible moron.

  24. Cotu says:

    I applaud the honesty.
    I think the BOLD MOVE is towards transparency in government.
    Yeah! OGC

  25. joaoPT says:

    I can replicate that, but it take a bit more than 30 seconds…

  26. RBG says:

    Well geez now. I was all ready to cleverly enlighten the unwashed masses with some recalled trivia I always thought to be true from a book by Dan Rather until I decided to check in Wikipedia what SHIT was called today.

    “Contrary to an underground joke, repeated by alumnus Dan Rather in his 1978 autobiography, The Camera Never Blinks (page 17), (Sam Houston State University) was never known as “Sam Houston Institute of Teaching” or “Sam Houston Institute of Technology”. This joke was expanded in 2006 into an entire feature film, Accepted, which takes place on the campus of the mythical South Harmon Institute of Technology.”

    Wonder how many times I told that story? You know, famed journalists have an unfair advantage with practical jokes.


  27. DBR says:

    Would somebody please explain to us
    “squares” WHY it is funny. Thanks in advance.

  28. prophet says:

    I would pay extra to get a few shirts and towels in various colors with that logo. Ok…I really wouldn’t, but I take them if they were giving them away.

  29. Mr Catshit says:

    I never seem to lose my amusement at these people that think they could do the same thing. So many logos are so very simple yet cost a bundle to come up with. The companies don’t pay for the logo, they pay for the creativity to originate the logo.

    A simple test would be to come up with a new logo for DU. It should be instantly recognized as Dvorak Uncensored, be simple so it is seen in an eye blink, and be distinct. Go ahead. If you are so creative, maybe John Dvorak will thank you personally. He might even send you some of his billions. Or maybe just a thank you.

  30. RBG says:

    28. DeBRa You kidding? That makes it all the more funny.

    But it’s kinda, sorta like this quote from “Treasure of the Sierra Madre.”

    Only a guy that’s a thief at heart would think me likely to do a thing like that!

    You need to be a “thief” at heart first.

    30. Mr. C: The lady then asks the repairman to itemize the outrageous repair bill. “Ok, $1 for hitting the fridge with the mallet; $359 for knowing where to hit.”

    That said, so how difficult can a Dvorak logo be? There needs to be something that represents its primal & superficial testosterone-filled participants (“U”) while expressing this undying love for all things Dvorak.

    For Dvorak Uncensored: a simple DU. With the top of the U canted towards & hugging the top of the D.



Bad Behavior has blocked 5601 access attempts in the last 7 days.