Young movie addict

Smoking in youth-rated movies has not declined despite a pledge two years ago by Hollywood studios to encourage producers to show less “gratuitous smoking,” according to an anti-smoking group.

The American Medical Association Alliance has been trying to get movie studios to make smoking-free films.

The American Medical Association Alliance, pointing to research that big-screen smoking leads teens to pick up the tobacco habit, called for an R rating for any movie with smoking scenes….

“Research has shown that one-third to one-half of all young smokers in the United States can be attributed to smoking these youth see in movies,” said Dr. Jonathan Fielding, head of the Los Angeles County Public Health Department.

Fielding cited another study that he said “found that adolescents whose favorite movie stars smoked on screen are significantly more likely to be smokers themselves and to have a more accepting attitude toward smoking”….

Joan Graves, who chairs the Motion Picture Association’s movie rating committee, offered her own statistics, based on all of the 900 films rated each year, not just the top movies included in Fielding’s numbers.

The association has given no G ratings in the past two years to a movie with smoking, Graves said….

“Any movie with smoking should be rated R,” [Fielding] said. “And if they worry about an R rating hurting their profits, then they should work with studios to remove smoking from films that hurt youth.”

I have a feeling that I could go to lunch with members of the AMA Alliance and the Motion Picture Association and walk away not liking any of them.

Can’t we find some clerical jobs for these guys or something?

Thanks, K B