Green Biz – August 28, 2009:

The study, commissioned by IBM, found that young adults in Generation Y — the folks currently aged 18-24 — had both the highest levels of awareness of environmental issues, and were the biggest wasters of energy and water in the country.

“The good news is that Generation Y is showing clear concern for environmental issues,” said Jon Z Bentley, a partner in energy and environment at IBM Global Business Services. “The not-so-good news is that far too few are taking even simple, small steps to control their own wasteful use of resources.”

Among the findings: 72 percent of Gen-Y members surveyed admitted that they wasted water on a regular basis. Fifty-six percent said they leave the tap water running while brushing their teeth, and 40 percent allow the shower to run for “a few minutes” before getting in.