The study, commissioned by IBM, found that young adults in Generation Y — the folks currently aged 18-24 — had both the highest levels of awareness of environmental issues, and were the biggest wasters of energy and water in the country.
“The good news is that Generation Y is showing clear concern for environmental issues,” said Jon Z Bentley, a partner in energy and environment at IBM Global Business Services. “The not-so-good news is that far too few are taking even simple, small steps to control their own wasteful use of resources.”
Among the findings: 72 percent of Gen-Y members surveyed admitted that they wasted water on a regular basis. Fifty-six percent said they leave the tap water running while brushing their teeth, and 40 percent allow the shower to run for “a few minutes” before getting in.

The study, commissioned by IBM, found that young adults in Generation Y — the folks currently aged 18-24 — had both the highest levels of awareness of environmental issues, and were the biggest wasters of energy and water in the country.





















